Hyderabad, Telangana, India
Data-driven Performance Marketing Specialist with 5+ years of experience managing and optimizing paid digital campaigns across Paid Social and Search platforms. Proven expertise in Facebook/Instagram Ads, Google Search, and Snapchat Ads, with hands-on experience handling high-budget accounts. Strong background in campaign setup, audience targeting, conversion tracking, and performance analysis. Skilled in client management, cross-functional collaboration, and delivering measurable business outcomes throughperformance-focused digital marketing strategies
Launch and manage paid media campaigns across various social platforms – primarily Facebook/Instagram, but occasionally Pinterest, LinkedIn, TikTok, etc. Manage 4-7 ad accounts Set up campaigns aligned with target audience and goals, utilizing targeting parameters effectively and managing budgets and pacing throughout flights Understand Facebook's ad auction and delivery system to optimize campaign structure, placements, and ad formats to maximize campaign effectiveness Analyze campaign performance data and KPIs, identify and make optimizations for improvement, and articulate strategic recommendations Write actionable, data-driven insights to drive campaign success and achieve objectives, and clearly communicate recommendations to internal teams and clients Identify emerging trends from performance analysis to inform future campaign strategies Optimize paid social spend across platforms and collaborate with the wider team to ensure optimal allocation across channels
Create and implement specialised digital marketing strategy, including content optimization and social media management. Manage client campaigns, developing strong connections and providing continuous assistance. Regularly oversee client interactions, successfully handle issues, and offer continuous assistance. Manage paid advertising, email marketing and content projects to ensure budget efficiencies. Emphasise on Paid Social, daily building and monitoring campaigns and optimising performance indicators. Conduct routine client consultations, evaluate online presence, and offer tailored solutions as required. Consistently track and report on campaign performance, with daily data and client input used to optimise. Conduct audience research, do A/B testing, and keep up with current industry trends. Continuous improvement through regular data analysis, regular setup and tracking of conversion events, and the application of remarketing techniques.
Plan and setup digital campaigns across Google, other search platforms Continually optimize campaigns to achieve the key performance indicators Creating Strong landing pages for ads campaign Be actively involved in ongoing keyword discovery,expansion and on-page and off-page optimization. end-to-end process of creating content, posting on social media and engaging with the followers. Manage all social media channels such as LinkedIn,Facebook, and Twitter, adapting content to suit different channels. Write interesting and engaging stories and writeup for Social Media posts and blogs to be published. Create infographics and Video storyboarding
Developing and implementing a digital marketing strategy Creating visual concepts for promotional activities Managing the digital marketing calendar Maintaining the online presence and reputation of the company Overseeing the creation and maintenance of social media content Tracking digital marketing performance Creating and updating digital marketing reports