Karāchi, Sindh, Pakistan
As an Account Manager at BBDO PAKISTAN, I oversee strategic marketing initiatives for prominent clients, including Phillip Morris, Unilever, Dominos Pakistan, Shan, Dipitt, and Nippon Paints. My expertise spans marketing campaigns, digital marketing, and production management, enabling me to execute high-engagement campaigns such as Dominos Doubles and the 360 Ramadan campaign for Childlife Foundation. My role involves managing daily digital operations, content calendars, and social media strategies, as well as contributing to the production of television commercials and corporate branding projects. I hold a Bachelor of Business Administration (BBA) in Marketing from Greenwich University. My career journey reflects a strong commitment to delivering impactful results through collaboration and innovative strategies. I aim to contribute to organizations by leveraging my skills in brand management, campaign execution, and digital marketing to achieve meaningful business objectives.
- Led digital marketing initiatives, strategizing campaigns for marketing, CSR, and awareness. - Executed campaigns on Facebook, Instagram, LinkedIn, Twitter, Snapchat, and Google Ads, ensuring efficient ROI and KPI achievement. - Managed content on diverse platforms, including YouTube, blogs, and podcasts, focusing on SEO-friendly content. - Collaborated with graphic designers, animators, and editors to create design collaterals. - Conducted SEO audits quarterly, devising strategies based on audit results to enhance online visibility and performance.
- Managed top-tier clients: Proton Pakistan, Shoop, Shafaq Cooking Oil, Regal Automobiles, CBL, JS Bank. - Conducted competitor analysis for Shafaq Cooking Oil, facilitating a successful digital launch. - Orchestrated impactful campaigns for Shoop, achieving high engagement and maintaining 95%+ positive sentiment. - Led a Proton Pakistan special service campaign with a 92% positive sentiment, enhancing brand loyalty. - Successfully launched digital assets for Regal Automobiles, gaining 20K+ followers/subscribers. - Adeptly collaborated with diverse clients, ensuring precise and timely project delivery as a Digital Account Manager. - Achieved 20,000+ followers on Regal Automobile’s socials organically. - Maintained 95%+ positive sentiment on various campaigns. - Implemented a 20% decrease in turnaround time (TAT). - Secured 92% positive sentiment for Proton Pakistan. - Ranked 72 keywords out of 110 in top 3 slots for SEO.