Madrid, Community of Madrid, Spain
Brand architect shaping beauty houses through quiet boldness, strategic edge, and intentional leadership. I’ve led global transformations, from redefining YSL Makeup and scaling Armani Beauty, to building Prada Beauty from the ground up. I anticipate cultural shifts and translate visions with nerve into lasting brand platforms that resonate emotionally, culturally, and commercially. I lead by creating space for others to rise, with intention, high standards, and a culture of collective intelligence. 🎤 Open for talks and panels on brand architecture, disruptive innovation, cultural depth, and conscious leadership.
Leading brand growth and local relevance for three iconic beauty fashion houses across the Iberian Peninsula, while empowering a large, cross-functional team and fostering next-gen talent.
Spearheaded the creation of the first-ever Prada Beauty line, from vision to global launch, crafting a fully refillable collection that fused serious innovation with Prada’s fashion-forward identity. Built a team of top multicultural and multigenerational talents.
Oversaw 360° product strategy for Lancôme's #1 global category in its #1 market, incubating fast-moving U.S. trends into global innovation pipelines. Led a multicultural team across New York and Paris.