Jeddah, Makkah, Saudi Arabia
I started in sales, but quickly realized the real power was in the story behind the product. Over the past 6+ years, I've built brand presences from scratch, managed paid campaigns across Meta, TikTok, and Google with budgets exceeding SAR 90,000/month per client, and led cross-functional teams across Egypt and Saudi Arabia. I've worked across diverse industries — Restaurants, Medical, Furniture — and currently serving as Senior Digital Marketing Specialist, where I focus on growth strategy, performance marketing, and brand building in the Saudi market. What drives me is simple: data-backed decisions, creative execution, and measurable results.
▸Leading the full digital marketing function for a tech-based app product in the Saudi market. ▸Overseeing brand growth strategy, user acquisition campaigns, and performance marketing across digital channels. ▸Managing and mentoring the marketing team to ensure alignment with product goals and business KPIs. ▸Developing monthly marketing plans and tracking performance metrics to optimize results.
▸Developed and executed full digital marketing strategies across multiple industries: Medical, Restaurants, and Furniture. ▸Managed paid advertising campaigns on Meta, TikTok, and Google — overseeing budgets averaging SAR 90,000/month per client. ▸ Gained deep expertise in the Saudi market: audience behavior, platform preferences, and effective communication styles. ▸Crafted tailored marketing plans based on client briefs, business objectives, and competitive analysis. ▸Monitored campaign performance, optimized for results, and delivered regular reports with actionable insights. ▸Coordinated and distributed tasks among team members (Content, Design, SEM) to ensure seamless execution.
▸Founded and managed the brand's entire digital presence across all social media platforms from scratch. ▸Handled end-to-end content production: product photography, video editing, copywriting, and publishing. ▸Scaled operations by building and leading cross-functional teams: Moderators, Shipping Operations, and Media Buying. ▸Managed customer inquiries, order confirmation, and coordination with shipping companies through to delivery. ▸Supervised daily tasks across all teams, monitored KPIs, and drove performance to meet business goals. ▸Grew the brand's social following and e-commerce sales from zero to a scaled operation within the first year.
- Developed engaging social media content that increased follower - Crafted high-performing blog, posts and videos on various social media platforms - Managed a content production workflow, ensuring timely delivery and brand consistency - Optimized content for SEO best practices
- Inventory control - Picks and packs outgoing orders according to customer - Communicate with customers