New York, New York, United States
Abby builds unforgettable experiences at the intersection of creative vision, experiential storytelling, and brand excellence. Across industries from luxury to tech, fashion and consumer goods, she partners with Fortune 500 brands to turn strategy into standout moments that connect, convert, and build momentum.
I lead cross-functional teams to bring emotionally charged, multi-sensory brand experiences to life. I drive strategic client partnerships, oversee large-scale creative projects from concept to execution, and champion a people-first, process-smart approach that fuels bold ideas and seamless delivery. Rooted in storytelling and guided by empathy, I help shape work that doesn’t just inform—it makes people feel. At Pinch, we’re a creative powerhouse, pairing strategic design with production expertise with our production partner team, Salt, to execute extraordinary experiences.
• Manage experiential events, production and creative campaigns for various clients, resulting in increased brand awareness and engagement. • Lead client communications, track budgets, and oversee project development to ensure deliverables meet client goals and KPIs. • Work with clients like PDA.NYC, Seen Presents, Mullenlowe, Netflix, Back Market, NYFW, Campbell's Snacks, Tropicana, Dr. Diamond's Metacine, Metamask, Heaven Mayhem and more.
Services: Product Development, Product Launches, Go-to-market, Influencer / PR Kits, Retail Displays, Sustainable solutions, Pop-Ups, Events and more.