London, England, United Kingdom
Hiiiiii I’m Abs - a marketer currently exploring the world of Travel & Retail marketing at Co-op Travel & Co-op Holidays ✈️ After 6 and a half years agency-side, I’ve made the leap brand-side, where I now help shape strategies and campaigns that inspire consumers to book their next escape ☀️ …This means that if I’m not on holiday (or planning one) I’m thinking about how to turn insight-led ideas into meaningful growth across both B2C and B2B channels. Now, my remit is vast and varied - covering Social, PR, Digital Channels, POS & In-Store marketing. Ex-Rise at Seven, I led the Social & Influencer team, delivering global, integrated campaigns across the UK & US for brands spanning travel, retail, home & interiors, FMCG, beauty and lifestyle. Skills | Integrated Marketing Strategy · Social, PR & SEO · Paid & Organic Activation · Influencer & Creator Partnerships · Customer Acquisition & Retention · Campaign Planning (On- & Off-Site) · Team Leadership, Resourcing & Planning Fun fact: I’m a qualified NCTJ journalist with a First-Class BA (PPA & NCTJ accredited) and can ~this should probably now say COULD~ write at 100 wpm in Teeline shorthand.
Plan and deliver integrated, multi-channel campaign and tactical brand & marketing activity to drive customer acquisition and conversion. Act as the business owner across both B2C and B2B channels for Co-op Travel and Co-op Holidays. Develop and oversee annual marketing strategy, including delivery and tactical activations across social, email, app, PR, paid, in-store, POS and branch engagement. 12 month fixed term mat leave cover, covering 2 senior marketing roles. Responsible for team of four plus three agencies, covering digital and PR activity. The Midcounties Cooperative is now merged to form OurCoop - the UKs largest independent cooperative
I lead a high-performing team to build the next generation of category leaders through bold integrated marketing strategies. From campaigns to creators to content that converts - I own end-to-end delivery across social, ensuring every move maps back to brand and business goals. With 6+ years of experience driving standout work that’s not just limited to social - it’s integrated across PR, SEO, off-site and more. I help brands define their edge, dominate search, and show up with purpose, wherever their audience is. Responsible for a team of 6, including team efficiency, resource management and business KPIs.
Lead on delivering search-first social strategies for a wide range of industry-leading brands at Rise at Seven, including creative campaigns, influencer activity, content creation, and more ⚡️
Established in 2013, MYP is an inclusive and accessible community for progressive, like-minded professionals in their 20s and 30s. MYP is designed to connect Manchester's Young Professional community via Social, Educational and Health & Well-Being events. Our mission is to provide opportunities for our community to create new connections and share unique experiences.
Clients include: LKQ Euro Car Parts, Coca Cola Euro Pacific Partners, Lloyds Banking Group, The Midcounties Cooperative and more.
Part of the Social team at Citypress, Manchester - an integrated PR, digital and creative communications agency voted as PR Week's Best Place to Work 2020 and the UK's leading agency outside of London. Role includes copy writing, creative campaigns, influencer outreach and community management for a range of the UK's leading business and consumer brands.