New York City Metropolitan Area
Event Marketing and Program Management professional with over 10 years of experience creating impactful events and campaigns that drive brand awareness, engage audiences, and align with business objectives. I specialize in delivering seamless, high-impact experiences that support marketing strategies and business growth.
• Supported the planning and execution of scalable field marketing initiatives from end to end, including thought leadership-focused roundtables, client entertainment, and networking events designed to drive pipeline growth, elevate brand presence, and deepen customer relationships • Contributed to venue sourcing and logistics planning for upcoming events, including client experiences, brand activations, and regional field programs • Collaborated cross-functionally with Sales, Marketing, and other internal stakeholders to align on strategy, coordinate communications, refine brand messaging, and ensure seamless event execution
• Managed end-to-end event operations for 48 events across the United States & Canada engaging 8,941 total attendees and achieving a 50% conversion rate • Provided comprehensive support for 24 clients, including full-service management, product concierge support, customized event kits, and strategic guidance, contributing a total value of $468,000 • Created 50+ pieces of end-user content, including guides, email templates, signage, and best practices documentation to enhance event execution and communication • Implemented new event management processes, including event trackers, checklists, Trello boards, Slack recaps, LinkedIn posts, and detailed support documentation to streamline operations • Led ad-hoc projects, including client holiday gifting and B2B conference dinners, as well as delivered community building and employee experience events as an ERG leader
• Recognized as Brand Experiences Employee of the Year for orchestrating 35+ events and activations and driving over $51M in annual contract value • Developed and implemented the Executive Briefing Center program playbook and planning documents for the Yext Revenue Organization, enhancing strategic client engagements • Managed weekly company-wide all-hands meetings for 1,500+ employees, including speaker bookings, run-of-show configurations, and post-event social events • Curated internal communications to boost employee awareness and engagement within the Brand Experience team • Oversaw and produced over 70 custom Yext-branded and co-branded items for events, relationship-building exercises, and mailers, streamlining swag inventory for the revenue department
• Supervise co-marketing direct-to-consumer promotions with hotel partners including digital, print, video, and marketing activations to increase awareness and sampling of Showtime for the following hotel chains: Hilton, Marriott, and InTown Suites. • Responsible for direct-to-property and distributor marketing programs for Special Markets (Hotels/MDU’s/Universities and other institutions), working closely with the Special Markets Sales team to grow Showtime bulk revenue and units. • Plan and execute co-branded screening events with Sheraton and Hilton including: talent, food and beverage, giveaways, decorations, games, photo opportunities, and video elements. • Implement design and concept for Wyndham Global Conference trade show booth to attract conference attendees while also providing information on the Showtime brand and network cost savings. • Analyze campaign reporting and summarize marketing strategies and tactics to create recap presentations. • Strategize annual marketing campaigns with Wyndham and InTown Suites by identifying the goals, strategies, and objectives, selecting tactics, choosing placement frequency and deployment dates, and tracking the budget. • Manage monthly updates of the Showtime hotel guides – pulling schedules upon release, compiling relevant assets, communicating promotable titles with printing and fulfillment vendor, and routing for approval. • Maintain Special Markets Salesforce marketing database of hotel app promotions, including entering campaign information to track CPM, updating account information, uploading marketing email lists, running reports, and communicating relevant updates to the sales/marketing team. • Support the Special Markets team in pulling and organizing creative assets, routing materials through legal, and other assistance needed in the creation of marketing materials. • Assist the in-market VP with basic administrative duties, such as booking conference rooms, scheduling travel, and submitting T&E reports.