Dallas-Fort Worth Metroplex
👉 I am a Product Marketing Leader with experience establishing product roadmaps that build brand awareness and align with overarching corporate strategy. 👉 I act as a Change Agent driving sales in fast-paced environments to align with c-level priorities. 👉 As a Digital Marketing Strategist, I leverage consumer data to advance continuous improvement efforts, increase web traffic, and encourage product adoption. 🌟 My key skills include: Campaign Strategy / Content Design / KPI Analysis Market Trends / Integrated Marketing / Budgets/Forecasting Strategic Planning / Vendor Negotiations / Cross-Functional Leadership Public Relations / Website Development / Brand Management
In this role, I generated $57M in monthly revenue through Mobile CRM channels, including email and push notifications, while coordinating with .com, E-commerce, and Samsung application teams. I built the strategy for each campaign to ensure alignment with the overall GTM vision. Key accomplishments: ▪ I analyzed campaign performance based on KPIs and presented key learnings weekly to C-level leadership. ▪ I briefed and managed an external agency with a $30M marketing budget to influence decisions relating to creative content, audience selection, and campaign execution. ▪ I aligned with Big Data, Data Science, HQ, and agency teams to build target audience lists that ensured optimum usage of the internal database and external list sources. ▪ I created strategic briefs and a CRM deployment strategy for 120+ annual emails to ensure alignment with the overall brand and drive engagement, saving $6M through removing an external vendor. ▪ I participated in a CRM Governance Council to comply with guidelines and coordinate across lines of business.
In this role, I was promoted to execute GTM programs for NCME national retail channels, including merchandising, retail sales engagement, and online presence. I managed a $14M omnichannel marketing budget, including monthly forecast submissions, reporting variances, and supporting change requests. I also trained a direct report to drive brand consistency between .com and in-store products. Key accomplishments: ▪ I integrated digital marketing options in traditional materials and championed a bidding process for vendors, saving the company $8M in 2021. ▪ I established regular meetings with cross-functional stakeholders, including HQ, media, retail operations, sales, product, marketing, finance, and legal, to communicate progress and drive the GTM strategy across channels. ▪ I developed innovative merchandising and point-of-purchase materials to improve the efficiency of implementation in stores. ▪ I standardized external vendor management to streamline the internal RFP process and ensure accountability. ▪ I identified a lack of consistency between .com and in-store branding and proposed a new omnichannel approach that aligned product launches across channels.
In this role, I drove product planning and a GTM strategy for an accessory portfolio, which generated $350M in revenue. I was also promoted to create new product ideas and advise improvements based on consumer feedback, which enhanced sales performance. Key accomplishments: ▪ I utilized consumer feedback to design and execute the product launch of four true-wireless earbuds, achieving #3 in the market, capturing market share from Apple & Bose, and generating $300M in revenue. ▪ I traveled with the sales team to large retail chains, including Best Buy, Target, etc., to provide product demonstrations that secured 1K endcap displays, generated $5M in revenue, and established competition with large audio manufacturers. ▪ I was the product expert for public relations, including travel to media outlets across the U.S. to showcase product features and demos. ▪ I generated product content and worked with digital and creative teams to create product pages and web banners for Samsung.com, Amazon.com, and other key E-tailers, increasing engagement with target markets. ▪ I delivered market and consumer insights to influence HQ roadmap strategy.
In this role, I established the product strategy for store-front loan products. I also upskilled store associates across 1K locations to leverage an omnichannel marketing approach that promoted product growth nationwide. Key accomplishments: ▪ I designed and produced all training documents for associates in the field to increase the teams’ marketing capacity. ▪ I worked with Legal and Compliance to adhere to all corporate and regulatory requirements.