Saudi Arabia
Marketing leader with 17+ years driving measurable growth across healthcare and multi-industry sectors combining strategic brand management with performance-driven digital execution. I specialize in Marketing Management, Digital Marketing, and Integrated Campaign Strategy, with a track record of delivering outcomes that matter to the business: → 190% increase in inbound leads via integrated SEO & SEM strategy → 200% ROAS through data-driven paid media optimization → 47% organic traffic growth through SEO and content strategy → 42% rise in patient/doctor engagement through targeted multi-channel campaigns → 38% CTR improvement across paid media placements Core expertise: Marketing Strategy · Performance Marketing · Paid Media (SEM/PPC) · SEO & Content Strategy · Brand Management · Budget Planning · Cross-functional Leadership · Healthcare Marketing Currently focused on driving growth, with a passion for building high-impact, data-driven marketing strategies.
lead the planning and execution of comprehensive marketing and communication strategies that enhance the clinic’s visibility, strengthen its brand equity, and drive patient engagement. My role focuses on managing and optimizing paid media campaigns and content creation across all digital and social media platforms to achieve measurable marketing goals. I work closely with cross-functional teams to ensure that all marketing initiatives align with the clinic’s overall business strategy and objectives. KEY RESPONSIBILITIES -Develop and execute integrated marketing strategies and full-year action plans across digital and offline channels -Plan and manage annual media buying calendar, budget forecasting, and marketing spend allocation -Oversee paid and organic social media campaigns, ensuring optimal performance and brand consistency -Lead content creation and communication strategy aligned to brand values, key services, and physician spotlights -Drive brand awareness and activation campaigns across medical specialties and healthcare services -Build and maintain strategic relationships with social media platforms, media partners, and key stakeholders -Conduct ongoing market research and competitor analysis to identify growth opportunities and inform planning -Analyze campaign and platform performance data to optimize ROI and guide future marketing decisions KEY ACHIEVEMENTS -Boosted inbound leads by 190% through integrated SEO & SEM digital strategy -Achieved 200% ROAS through continuous paid media optimization and audience targeting -Grew organic website traffic by 47% via SEO and content strategy execution -Improved paid campaign CTR by 38% through data-driven performance optimization -Increased patient and doctor engagement by 42% through targeted multi-channel campaigns
KEY RESPONSIBILITIES: - Developed and executed category marketing strategies and annual action plans to drive clinic awareness, guest acquisition, and patient loyalty - Implemented brand positioning strategies to differentiate OmniHealth clinics as an integrated healthcare destination across all customer touchpoints - Collaborated with the OmniHealth product team to shape the UX, look and feel of the clinic app and website - Managed and elevated social media content across clinic channels, ensuring consistency in messaging, tone, and brand identity - Led campaigns development and execution across digital and offline channels, covering medical specialties, physician spotlights, services, and equipment - Drove brand equity by highlighting key points of differentiation (PODs) and the OmniHealth integrated care concept - Managed end-to-end relationships with creative agencies — from brief development through to delivery and quality control - Executed digital marketing, content creation, and field activation tasks in alignment with overall marketing objectives KEY ACHIEVEMENTS: - Built brand awareness from the ground up — independent research and surveys recorded a 46% brand awareness level within the target market - Overachieved annual revenue targets by 113%, driven primarily through organic marketing channels and leveraging the equity of Nahdi mother brand - Delivered 600% ROAS on a paid derma and beauty services campaign through precise audience targeting and creative optimization - Increased purchases on selected clinic services by 48% through a cross-selling strategy linking healthcare services to relevant retail products
KEY RESPONSIBILITIES: -Developed and executed B2B sales and marketing strategies to drive corporate client acquisition for a last-mile delivery platform serving e-commerce, retail, and F&B sectors -Designed and implemented go-to-market plans and sales campaigns targeting new corporate segments and business verticals -Conducted market and competitor analysis to identify growth opportunities, refine service offerings, and support strategic planning -Built and maintained long-term relationships with corporate clients, acting as the primary point of contact for account development and retention -Analyzed corporate account performance on a monthly basis to evaluate campaign effectiveness and improve service delivery -Collaborated on the development of marketing campaigns and promotional strategies to support business growth and brand visibility -Customized client solutions based on in-depth business analysis, aligning service capabilities to client marketing and operational needs -Identified and pursued new partnership opportunities to expand market reach and strengthen the company's competitive positioning KEY ACHIEVEMENTS: -Successfully acquired and onboarded a portfolio of corporate clients across e-commerce, restaurant, and retail sectors, expanding the company's B2B client base -Developed tailored go-to-market proposals that directly contributed to new revenue streams and client retention -Supported the design and execution of marketing campaigns that increased brand visibility within target corporate segments -Built strategic partnerships with key accounts that strengthened the platform's market presence and long-term growth pipeline
First Logistics Zone in Saudi Arabia: the Bonded and Re-export Zone, in Jeddah Islamic Port. My role is to lead the commercial department. Provide them support to promote and sell TUSDEER`s services to potential customers in the local and international market by introducing the business concept of TUSDEER in accordance to customer requirement and specifications to insure the achievement by KPI of objectives, enhance gross margin and increase market share. Build Brand awareness and prepare the marketing campaigns. Taking care of : Sales Analysis | Sales Forecasting | Sales Trends | Social Selling | Logistic Solution | Logistic Consultation | Supply Chain Enhancement | Prospecting | Sales Strategies | Marketing Communication | Marketing Strategies | Branding | Data Analysis
First Logistics Zone in Saudi Arabia: the Bonded and Re-export Zone, in Jeddah Islamic Port. My role is to promote and sell TUSDEER`s services to potential customers in the local and international market by introducing the business concept of TUSDEER in accordance to customer requirement and specifications to achieve the targeted sales, gross margin, and increase market share. I contributed with marketing team to enhance the brand by increasing the awareness and prepare the marketing campaign. Taking care of : Sales Analysis | Sales Forecasting | Sales Trends | Social Selling | Logistic Solution | Logistic Consultation | Supply Chain Enhancement | Prospecting | Sales Strategies | Marketing Communication | Marketing Strategies | Data Analysis