Indian Institute of Management Ahmedabad
I specialize in navigating the attention economy: bridging deep creative intuition with structured business rigor to drive measurable revenue and viewership growth. With over 16 years of leadership across streaming, digital, and television ecosystems, I have a proven track record of scaling platforms from 0-to-1 and leading massive brand turnarounds. Most recently, I completed my full time one year MBA from IIM Ahmedabad to supercharge my execution capabilities with deep corporate strategy and market economics. Whether it's building a digital franchise like Playground (Amazon miniTV) to 25 million users or engineering a 1.5x viewership turnaround for legacy IPs like Indian Idol, I thrive at the intersection of consumer behavior, growth strategy, and digital-first platforms. Core Expertise: Brand Strategy & Positioning, Franchise & IP Development, Growth Leadership, Digital Go-To-Market (GTM), Platform Scaling, Creator & Influencer Economy, Consumer Engagement. Key Highlights: Recognized as a Poets & Quants "Global MBA to Watch" (2025) and recipient of multiple National Awards for Creative Strategy.
Partnered with premier entertainment networks and digital platforms (including Rusk Media, Saregama, Fremantle, and Banijay Asia) to architect, launch, and scale high-growth consumer franchises across OTT, TV, and gaming ecosystems. ◆ RUSK MEDIA | PLATFORM GROWTH & SCALING: Spearheaded the launch and scale-up of 'Playground', Amazon miniTV's flagship gaming-entertainment IP, driving audience growth to 25M+ users while building a scalable ecosystem spanning creators, brands, partnerships, and platform distribution. ◆ RUSK MEDIA | REVENUE ENABLEMENT: Developed strategic content-monetization ideas and pitch frameworks that empowered sales teams to unlock major brand partnerships and sponsorship pipelines. ◆ SAREGAMA INDIA | DIGITAL IP & CONTENT STRATEGY: Spearheaded the conceptualization and execution of 'Battle of Bands' for the WAVES OTT platform launch, leading cross-functional teams to drive brand visibility and audience onboarding. ◆ FREMANTLE INDIA | MARKET TURNAROUND & IP STRATEGY: Directed content strategy and operations across multiple seasons of the 'Indian Idol' franchise, engineering a landmark turnaround for Season 12 that achieved 1.5x viewership growth. ◆ BANIJAY ASIA | INTERACTIVE ECOSYSTEMS: Led the creative strategy for ‘The Big Picture with Ranveer Singh’, India's first visual-based quiz franchise, designing a real-time audience engagement ecosystem that connected broadcast and digital experiences to deepen consumer participation.
◆ Fast-tracked into a leadership role to drive business expansion initiatives, identifying new growth opportunities through strategic partnerships, international format acquisitions, and portfolio development. ◆ Generated ₹20Cr+ in new revenue through strategic brand partnerships, content investments, and commercial growth initiatives. ◆ Represented Zee Studios at MIPCOM Cannes as the India Delegate, leading partnership discussions and format negotiations across international markets.
◆ Contributed to the development and delivery of large-scale entertainment properties including IIFA, GIMA, Zee Rishtey Awards, and Producers Guild Film Awards, engaging mass consumer audiences across live and broadcast platforms. ◆ Collaborated with international talent, sponsors, broadcast partners, and production teams to deliver large-scale entertainment properties, including the Global Citizen Festival featuring Coldplay, managing complex stakeholder ecosystems and high-value brand integrations ◆ Built early expertise in audience engagement, brand experiences, and large-scale content properties operating at the intersection of entertainment, media, and consumer culture.
◆ Contributed to the development of high-profile entertainment and social-impact properties including Koffee with Karan and NDTV Greenathon, helping shape brand narratives for mass consumer audiences. ◆ Worked closely with the Founder's Office on creative strategy and project execution, gaining early exposure to stakeholder management and large-scale content development.