Greater Tampa Bay Area
If you dream it, Aaron can deliver it. A positive and resourceful professional with 10 years experience in product management, 3+ years of experience in leading high-performing teams. Proven track record of driving measurable growth in highly competitive, fast-moving markets. Top-notch communicator, analyst and coordinator who sees the 'big picture' when recommending solutions. Steadfast about attaining timelines and deliverables. • Expert at gathering, analyzing, documenting & translating business requirements into IT solutions • Highly adept at building a business case and understanding system/software environments • Especially proficient at creating systematic approaches to streamline processes • Proven ability communicating and partnering with stakeholders KEY AREAS OF STRENGTH & SUCCESS Strategy Execution | Project Planning and Management | Decision Making | Leadership | Relationship Building | SaaS Solutions | Integrated Systems | Stakeholder Engagement | Business Requirements | Cross-Functional Collaboration | Market Research | Process Improvement | Team Development and Training TECHNICAL EXPERTISE Software Development Life Cycle | Scrum Framework | Data Analysis | Requirements Documentation | Feature Design Documentation | API Documentation | UML Diagrams | Application Security | Data Modeling | Production Implementation Management & Support APPLICATIONS: Jira, Confluence, Amplitude, Power BI, Grafana, MS Visio, MS SharePoint, MS Office, MS SQL Server, Balsamiq, Kanbanize, VersionOne LANGUAGES: SQL, XML
Built and led a high-performing product organization responsible for innovation and continuous optimization of the company’s flagship consumer product serving 30M+ active users across Windows and Mac. Defined a clear product vision and multi-year strategy aligned to company objectives, applying product-led growth principles to increase conversion, deepen engagement, and sustainably grow the user base. Established and operationalized outcome-based KPIs, creating clear accountability and enabling consistent, data-driven decision-making. Drove cross-company alignment through executive-level reporting, weekly leadership updates, and ownership of monthly product all-hands, clearly communicating strategy, progress, and measurable results. • Drove measurable growth and monetization gains across key KPIs, including new-to-paid conversion, revenue per visitor, total contract value (TCV), user engagement, and overall user base • Established and scaled a product experimentation program, executing ~10 experiments per quarter to systematically optimize conversion, engagement, and retention through data-driven iteration • Led the end-to-end launch of a next-generation consumer cybersecurity platform across Windows, Mac, Android, and iOS, significantly expanding platform reach and modernizing core capabilities • Implemented Amplitude analytics to unlock deeper customer insights, improve funnel visibility, and institutionalize data-driven product decision-making across teams
Owned consumer and small business product lines, driving end-to-end product strategy, execution, and delivery from discovery through launch. Identified growth and optimization opportunities and built data-backed business cases to inform investment decisions. Led customer and competitive research to shape product strategy and applied product-led growth principles to improve adoption, engagement, and retention. Partnered cross-functionally with marketing, growth, engineering, and support to deliver major launches while continuously improving product development processes and release efficiency. Translated strategy into execution by managing the product backlog and defining prioritized epics and user stories. Founded and led a Product Manager Community of Practice, facilitating monthly forums for eight product managers to share best practices, improve execution consistency, and elevate product craft across the organization. • Increased release cadence from ~1 release per month to 20+ releases annually by improving planning, prioritization, and delivery processes • Scaled the product management team by adding a dedicated product manager to support the small business product line • Launched a next-generation consumer and small business cybersecurity platform, modernizing the product foundation and enabling future growth
Built and maintained strong partner and stakeholder relationships to uncover customer needs, identify market trends, and shape product enhancement opportunities. Defined and operationalized KPIs aligned to corporate growth objectives, ensuring clear visibility into product performance and outcomes. Owned the product roadmap and backlog, continuously aligning business strategy, customer value, and engineering execution. Led integrated design and discovery sessions with engineering and UI/UX to accelerate delivery and improve solution quality. Drove rapid feedback loops through webinars, sprint reviews, and collaborative demos, incorporating real-time partner and customer insights into iterative product improvements. Maintained a product performance dashboard, providing regular, data-driven updates to internal stakeholders. • Strengthened CRM strategy by expanding relationship reporting, customer insights, and lifecycle management capabilities to improve visibility, engagement, and decision-making • Identified and architected a strategic market expansion into a $1B+ opportunity, defining the product vision, use cases, and roadmap to support long-term growth • Pioneered cross-product collaboration across multiple product teams to improve platform integrations, align roadmaps, and accelerate delivery of shared customer and business outcomes
Managed and supported multi-million-dollar initiatives delivering cost-effective technology solutions for new marketing strategies, promotions, customer retention programs, and billing platform enhancements. Served as team lead for FiOS TV, Digital Voice, and Verizon Enhanced Community products, partnering cross-functionally with business, IT, and vendor teams to deliver on-time, error-free releases. Supported the full software development lifecycle, including requirements definition, user story development, testing, defect triage and resolution, and ongoing stakeholder communication. • Implemented project deliverables on time and without errors; monitored progress to avoid production fallout • Prevented critical billing and revenue-impacting issues through early issue identification and proactive resolution • Reduced QA cycle time by up to 85% by streamlining processes, standardizing documentation, and training teams on new workflows