Boston, Massachusetts, United States
There's a difference between a brand that chases culture and a brand that moves it. For more than a century, Converse has been the latter: the choice of athletes, artists, rebels, and visionaries who don't wait to be told what to wear, what to make, or who to be. As President and CEO of Converse, my job is to honor that legacy while building what comes next. That means putting our consumer, the Creator, at the center of every decision we make and building a business worthy of their loyalty. I came to lead Converse after more than two decades at NIKE, Inc., where I built a reputation for revitalizing businesses and setting them on the path to growth. That pattern repeated across four geographies and nearly every category Nike competes in. Each role brought a different challenge but required the same approach: get close to the consumer, build something that didn't exist before, and lead teams to execute ambitious strategies. Whether through new retail concepts, brand collaborations, operating models, or product categories, the result has been outsized growth, time and time again. Today, we’re ushering in a new era for Converse by sharpening our focus and building the foundation for our next phase of growth. For me, the mission is personal: I wore a pair of Chucks on my very first day at NIKE, Inc., and I've been a fan of this brand for as long as I can remember. My role is to set the vision, build the right teams, empower them to take smart risks, and then get out of their way. At Converse, that's not just a leadership philosophy. It’s our brand's founding spirit: independent enough not to follow.
Positioning Converse's global business for sustained momentum and building the foundation for the brand's next phase of growth. Leading a significant operational transformation, including new ways of working and organizational evolution, to unlock Converse’s ability to better serve its consumers and scale what makes the brand distinct.
Led evolution of Nike's Men's business, building a consumer-first strategy across product, brand, and marketplace that drove outsized growth across all four geographies. Drove the transition to a new operating model, unlocking new opportunities for consumer connection and revenue growth.
Returned Nike's Men's North America business to growth, growing revenue 12% in FY21. Redesigned the go-to-market process across all four global geographies, streamlining operations and drawing the business closer to the consumer.
Led Nike's global Lifestyle business through a period of accelerated growth, driving 110% of NIKE, Inc.'s total revenue growth from FY18–FY20 despite the headwinds of the pandemic. Took Nike to the #1 market share position in lifestyle footwear across all 10 key countries globally.
Launched and led a custom publishing company focused on helping clients form deeper and longer lasting connections with consumers. Raised capital and managed all day-to-day operations.
Led C-suite-level strategy projects for clients across Australia's corporate and public sectors.