Westerly, Rhode Island, United States
I help B2B revenue leaders equip their sales teams to put a defensible business case on every deal in the pipeline. And arm their champions to build decision confidence that wins the CFO conversation. Most sellers never build a real financial case for their deals. It takes too long and it's hard to do well, so they skip it. Then deals get lost to buying teams that can't get aligned and quietly decide to do nothing. That's what Supercase fixes. In under three minutes, every seller generates a strong first draft: a value hypothesis, the cost of inaction, build-versus-buy models, and a change management plan, framed against the buyer's priorities and built on your organization’s best thinking. From there, they sharpen it into a case an executive can act on. So your champion walks into the room you're not in, owning it. Before Supercase, I spent two decades building go-to-market programs, sales enablement systems and content for B2B teams. As a consulting leader, I built decision confidence in the rooms where complex deals get pitched, priced, and won. If you're losing more deals to "no decision" than to your competitors, let's talk.
Most sales leaders have already made the bet on value selling. The methodology is trained. The playbook is documented. The problem is activation. Getting every seller to show up with a financial point of view instead of a feature tour is hard. Supercase is how revenue teams close that gap. We give sellers a way to build account-specific value cases in minutes. A point of view that quantifies the cost of inaction and frames the build-vs-buy-vs-do-nothing decision in language CFOs and economic buyers trust. As cofounder leading GTM, I own sales and marketing end-to-end. We work with Heads of Sales and RevOps at B2B SaaS companies with a sales-led motion, where deals are large enough that a business case should be on every one, but the attach rate in practice tells a different story.
Independent GTM consultancy focused on helping B2B companies grow revenue and show up in a differentiated way. Clients brought me in to solve alignment problems — getting marketing, sales, and leadership teams pointed in the same direction around positioning, messaging, and go-to-market motion. Core of the work: facilitated workshops, built market narratives, and translated strategy into executable plans across creative and data. The output was always a team that knew what they stood for and how to sell it. For the first half of this period, Lucid Blend was my primary focus. In later years it ran as a secondary practice alongside other work — including the early development of Supercase, which grew directly out of this consulting experience. This work exposed a consistent gap in B2B sales: champions inside buying organizations rarely have what they need to make a credible case internally. That insight is what Supercase is built to close.
Led the Americas consulting practice for Momentum ITSMA, one of the leading B2B growth and account-based strategy firms. Worked with enterprise marketing and sales leaders undertaking real transformation in how their organizations go to market — moving from campaign-based thinking to account-centric, buyer-aligned revenue models. Consulting and advisory work spanned GTM strategy, organizational design, talent development, and embedding account-based practices across complex, matrixed revenue teams.
Research and advisory role at one of B2B's leading growth consultancies. Published original studies on B2B marketing strategy and GTM practice, facilitated private CMO discussion groups, and collaborated across SBI's advisory and consulting teams to develop intellectual property and thought leadership. The work sat at the intersection of practitioner expertise and original research — translating what the best B2B marketing leaders were thinking and doing into frameworks and insights the broader market could act on.
Led the build-out of MOI Global's Americas strategy and consulting practice, expanding the UK-based B2B marketing agency into the U.S. market. Equal parts practice leadership and client-facing work — developing the team, establishing ways of working, and personally partnering with enterprise clients to deliver integrated GTM programs. Work centered on helping B2B companies tell better stories — sharpening positioning and messaging, designing buyer experiences, and connecting product and service value to what actually matters to customers at a human level. Collaborated across multidisciplinary teams spanning creative, content, digital, and data to bring strategies to life across brand, demand generation, and revenue enablement.