Calgary, Alberta, Canada
With a strong background in strategic marketing, branding, and product management, I bring a wealth of experience and a track record of success. I am skilled in relationship management, presentation, and negotiation, establishing trust with colleagues and clients at all levels. My approach centers on creating effective solutions to challenges and building high-performing teams.
As an accomplished marketing leader, I have successfully directed key marketing strategies.
I am a results-driven marketing professional with a proven track record of executing successful strategies and initiatives in North America. Through my leadership, I achieved key marketing and strategic goals, resulting in departmental success and revenue growth. I am proud to have spearheaded the rebranding of AcuityAds, elevating brand recognition and launching the innovative Illumin SAAS platform. My ability to lead cross-functional teams and foster relationships has led to significant customer acquisition and market expansion.
With a strong focus on driving business growth and profitability, I successfully executed marketing plans and secured contracts with major industry players, including Rogers, Google, Bell, and Telus, resulting in $3.3M in new monthly recurring revenue. I consistently delivered strategic business opportunities and increased market and brand awareness. By leading the launch of 32 products and services, demonstrated my ability to drive innovation and meet customer needs. With P&L responsibility within North America and Mexico, I have a comprehensive understanding of the market landscape and have delivered outstanding results.
Through my strategic efforts, I successfully increased new subscribers by 47%, the most significant growth in company history. Additionally, I streamlined digital engagement to maximize ROI on social media platforms, resulting in a 65% increase in sign-up rates. My expertise in managing vendor relationships and negotiating contracts with industry leaders such as A&E, AMC, TLC, Rogers, NBC, CNN, GOLF Network, and NHL/NFL Networks contributed to the company's success. As a leader, I managed and coached teams within the call center, marketing, and sales departments, ensuring high performance and achieving organizational goals.