Singapore
(Strictly to be narrated by Morgan Freeman) Now in the cloud, Google’s Cloud that is, after a zen-like sabbatical. Within walls, Aaron Phua previously served time at Johannes Leonardo, BBH, Wieden+Kennedy, BBDO, Crispin Porter + Bogusky, McCann, TBWA, Fallon, Edelman, Grey and Ogilvy for over two decades. Spanning across New York, Tokyo, Shanghai, (London, Amsterdam), Atlanta, Singapore, (Hong Kong) and Miami. For the jobs he'd pulled on Nike, Under Armour, Converse, Coca-Cola, IBM, United Airlines, Bacardi, Heineken, Burberry, Nokia, Sprite, Kraft's, AT&T, and Volkswagen. Throughout those times, he's been afflicted by some of the sharpest metals from the D&AD, The One Show, Cannes, Clio and many others. Aaron was on the other side of the fence when he sat as a member of the jury at the One Show in New York, instructed at the Miami Ad School, spoke at the Michigan State University & The One Show Festival of Creativity in Beijing, and served as a global advisor for the Ad Stars Festival in Busan. Salvation lies within. -----
• Google Cloud Factor is a results-driven creative and design agency based in San Francisco with a fully-distributed team of seasoned veterans, with deep experience across nearly every vertical and media type, specialising in brand identities, interactive experiences, integrated ad campaigns, and digital advertising for some of the world's most iconic brands — including Google, YouTube, Shopify, Brex, Coinbase, Waymo, and more.
• Google Cloud Maker Lab is a global marketing consultancy and agency that builds and embeds customized, in-house micro-agencies directly within a client's business ecosystem. Headquartered in Singapore with a global footprint, the Miroma Group-owned agency breaks away from rigid traditional models by deploying agile, cross-functional teams that integrate AI workflow automation and human creativity, handling everything from integrated creative and social strategies to data analytics, CRM, and performance marketing for culture-shaping brands like Google, Netflix, Nike, and KFC.
• Procter & Gamble • Kellogg’s • Dulux • Ministry of Sustainability and the Environment • Olam • Singapore Food Agency • FWD • WWF • Ministry of Communications and Information • susGain • LEGO Founded in 1917 by Jewish founders Lawrence Valenstein and Arthur C. Fatt, Grey Global Group began as a direct marketing company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925. With headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. Grey ranks among the world's top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, under the banner “Famously Effective Since 1917” as an 100-year-old-ish startup. • 2 x Global Agency of the Year by Adweek • Agency of the Year by AdAge • Most Innovative Companies by Fast Company • A-list by AdAge • Comeback Agency of the Year by AdAge (2022) • Winner of the Emmy Awards • Global Network of the Year by Campaign -----
• Johnson & Johnson • Arla • GlaxoSmithKline • Unilever • Jewel Changi • Harley Davidson Founded and named after Daniel Edelman in 1952 and currently run by his son Richard Edelman. Arguably the force that has defined the global PR sector for years, employs over 6500 people across 67 offices globally, with co-headquarters in New York City and Chicago and is the world's largest independently owned public relations firm that has evolved into brand marketing through earned centric ideas to evolve, promote and protect brands and reputations, spearheaded by creativity that gets talked about and shared. Edelman owns specialty firms such as Edelman Berland (research), BioScience Communications (medical communications) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency. • 3 x Global Agency of the Year by the Holmes Report • 3 x Agencies to Watch by Advertising Age • 5 x Best Places to Work by Glassdoor & AdAge • #4 A-list by AdAge (2019) “When a consumer moves from a relationship rooted in ‘me’ to one powered by ‘we’, a new world of buying and advocacy opens up for a brand.” - Richard Edelman -----
• IBM • DAZN • Philips • Citizen • American Express • Sony Music David Ogilvy, who was well-known as an advertising giant, founded Hewitt, Ogilvy, Benson & Mather in New York in 1948 on the idea that the function of advertising is to sell (or else). And on how successful advertising, is based on information about the product’s consumer. Part of the WPP Group, Ogilvy & Mather is one of the largest marketing communications company in the world with more than 450 offices in 120 countries. • Network of the Year at the Cannes Lions for 5 consecutive years • 4 x Network of the Year at Clio • 3 x World's Most Effective Agency Network of the Year at the Effie’s • Winner of the Emmy Awards • Global Agency of the Year by Adweek • Japan/Korea Creative Agency of the Year - Gold by Campaign (2017) • Asia-Pacific Agency Network of the Year - Gold by Campaign (2017) -----