Aaron Ellis

National Vice President, Medium Enterprise - Technology, Media, Retail, Hospitality

Argyle, Texas, United States

About

I build and scale revenue engines that turn complexity into predictable growth. Today, I lead Workday’s Medium Enterprise organization across Technology, Media, Retail, and Hospitality, where my mandate is aligned revenue growth with disciplined execution and leadership development at scale. I believe high-performing commercial organizations are built on clarity of purpose, disciplined execution, and sustained leadership development. I am known for: • Developing leaders who drive results and build teams of consequence • Creating operating cadence and forecasting discipline that drives predictability • Leading through ambiguity with steadiness, accountability, and purpose I am passionate about building organizations where customers win, people grow, and results are repeatable.

Experience

  • Workday (7 yrs 5 mos)
    • Regional Vice President of Sales
      Feb 2026 - Present · 5 mos

      I lead the national sales organization for Workday’s Medium Enterprise segment across Technology, Media, Retail, and Hospitality. This role spans revenue growth, execution rigor, and leadership development across multiple vertical GTM motions. I am responsible for: • National sales strategy and execution across a complex, multi-industry portfolio • Building and leading senior sales leadership teams • Forecasting accuracy, pipeline health, and operating cadence • Partner alignment and vertical-specific GTM motions • Developing leaders and teams to operate consistently at scale

    • Area Vice President, Emerging Enterprise
      Feb 2024 - Feb 2026 · 2 yrs 1 mo

      I built and led Workday’s national Emerging Enterprise sales organization for companies under 500 employees during a period of significant macro pressure and organizational change. The mandate was to create a scalable new-logo motion, establish operating discipline, and develop leadership talent in an evolving environment. Key accomplishments: • Built and scaled a national Emerging Enterprise organization and operating model • Drove consistent new-logo acquisition in a historically challenging buying environment • Contributed to approximately ten percent growth in Workday’s customer base through new logos • Established forecasting discipline, pipeline inspection standards, and operating rigor • Led through multiple organizational shifts including territory realignment, leadership transitions, and headcount changes • Developed and promoted frontline and second-line leaders who continue to operate across Workday today

    • Regional Sales Director - Rocky Mountain Region
      Feb 2021 - Feb 2024 · 3 yrs 1 mo

      Managing Workday net new sales org in the Rocky Mountain Region

  • Adaptive Insights (2 yrs)
    • Area Vice President - North American Customer Base
      Feb 2018 - Feb 2019 · 1 yr 1 mo

    • NetSuite Specialist
      Mar 2017 - Feb 2018 · 1 yr

  • NetSuite (3 yrs 9 mos)
    • Regional Sales Director
      Oct 2016 - Mar 2017 · 6 mos

      Managing a Global Sales team of Account Executives, Focused on Corporate Performance.

    • Regional Sales Manager
      Oct 2015 - Oct 2016 · 1 yr 1 mo

    • Account Executive
      Jul 2013 - Oct 2015 · 2 yrs 4 mos

  • Account Executive at Intuitive Tek
    Apr 2012 - Jul 2013 · 1 yr 4 mos

    Responsible for new Adaptive Planning sales activities, working with prospects as they go through the software selection process, to develop pricing and to manage the process of transferring of knowledge gained from the sales cycle to the implementation team.

  • Business Development at Pie Forensic
    Aug 2010 - Apr 2012 · 1 yr 9 mos

    Sales & financial analysis support for the building science group focused on new construction engineering consulting. Designed and maintained daily, weekly, monthly, and quarterly corporate reporting packages. Developed, analyzed, and maintained efficiencies of expense metrics for other areas supported to optimize productivity, processes, and financial results. Calculated operational metrics and reports required by the owners, ensuring accuracy, flexibility, and scalability. I advised on operating software decisions to revenue, expense, and profitability. Estimated and followed up on financial impact of new products/services, including modification of financial reporting as appropriate for new products/services. I was responsible to independently drive special projects for all departments of the company. Maintained the accuracy of budgeted, forecasted sales figures and provided reporting to the owners on a monthly basis. Accomplishments: • Successfully implemented a new proposal process increasing proposal numbers by 150% and 5 million dollars for the year of 2011.