Denver, Colorado, United States
I help companies turn marketing into a predictable revenue engine. As Managing Director of Metrix Made (a division of Heinrich), I partner with founders, owner-operators, executive teams, and private equity-backed organizations to design and execute growth strategies that tie directly to pipeline, revenue, and measurable business outcomes. My work sits at the intersection of strategy, analytics, and execution, combining go-to-market planning, performance marketing, funnel architecture, and data-driven decision making to help companies scale with clarity and confidence. My background blends management consulting and hands-on growth leadership. Earlier in my career, I led complex strategic initiatives for Fortune 500 organizations across SaaS, technology, CPG, telecom, media, and public sector environments. That experience shaped how I approach marketing today: not as a collection of campaigns, but as an integrated business system aligned to financial goals, operational realities, and long-term growth. Today, I lead revenue marketing engagements that span: • Go-to-market strategy and revenue architecture • Demand generation and paid acquisition strategy • Funnel optimization and conversion strategy • Marketing analytics, attribution, and performance measurement • Growth roadmaps aligned to EBITDA and business objectives Before moving into professional client services, I worked across brand marketing, venture capital, business development, and global growth strategy, experiences that continue to inform how I evaluate markets, investment decisions, and growth opportunities. Outside of work, you’ll usually find me snowboarding, golfing, fly fishing, traveling, or reading.
I built and lead Metrix Made, Heinrich Marketing’s growth and performance division, created to help organizations scale through integrated revenue marketing and data-driven growth systems. Metrix Made was developed to bridge the gap between strategic planning and execution, enabling companies to move beyond fragmented marketing efforts toward unified revenue engines. I oversee the design and delivery of growth programs that combine performance marketing, SEO and AI-powered search, funnel architecture, analytics, and go-to-market strategy into measurable business outcomes. Working primarily with founders, owner-operators, executive teams, and private equity-backed organizations, I focus on aligning marketing investments with pipeline creation, revenue growth, and operational scalability. This includes building demand generation systems, optimizing acquisition and conversion pathways, and implementing measurement frameworks that connect marketing activity directly to financial performance.
SBI is a strategy and execution-focused management consulting firm dedicated to maximizing shareholder value. I collaborated daily with C-level executives across all organizational functions to develop and implement comprehensive go-to-market (GTM) strategies for B2B companies ranging from $40M to $2B in revenue. Leveraging data-driven insights, I provided strategic recommendations that enabled CEOs, CROs, CFOs, and CMOs of B2B companies ranging from $50M to $5B to identify performance gaps and implement both short- and long-term growth strategies. Sample engagements included: Growth/GTM strategy & capability assessments, ICP & market potential analysis, Organizational design & restructuring, Demand generation capability building, ABM, Sales execution & effectiveness, Customer success/CX strategy, Implementation & change management Additionally, I played a key role in SBI's diligence team, supporting the execution and delivery of multiple due diligence reports for some of the world's most prominent institutional investors. These reports provided critical evaluations of the GTM strategy, growth prospects, and potential risks of target companies with revenues ranging from $1B to $30B—serving as a vital component
Led end-to-end program and project management support across multiple functional teams for Technology, CPG, and Federal Government clients. Frequently worked directly with client C-Suite and senior management on initiatives such as strategic operational planning, investment strategy, financial and budget analysis, go-to-market strategy, strategic growth and roadmap planning, knowledge management frameworks, analytics strategy planning, and business process analysis and re-design.
Joined Techstars --- a global leader in venture capital and accelerator programs, with a portfolio of more than 1,700 companies and market cap of more than $20 billion -- during the second year of my MBA. Responsibilities included sourcing and screening for high-growth potential startups and founders from a variety of industries spanning the globe. In addition, managed multiple data analysis and research projects surrounding ‘best practice sourcing strategies’ in effort to maximize the efficiency of client’s sourcing efforts and to increase overall success rate with accepted startups. Key deliverables for this project included an improved investment pipeline framework, new investment opportunity tracking documentation, industry and partner engagement process documentation, and investment growth performance dashboards.
Key contributor on two technology-focused fortune 500 client engagements. Engagement objectives included a highly complex benchmark analysis and go-to-market strategy, as well as the development of a data management, reporting, and publication strategy for client’s DevOps team. My responsibilities included the definition and prioritization of client requirements, creation of a project activity list, activity duration estimations, and determination of quality standards, processes, and metrics, consistent stakeholder engagement, and market/industry research and analysis.