London, England, United Kingdom
Core areas of expertise and experience: • Go to market strategy • Customer experience and engagement design • Customer orchestration • Product launch strategy • Future of marketing / marketing transformation • Omni-channel marketing excellence • Digital channel effectiveness (approved email, remote engagement, portal, digital events etc) • Marketing personalisation and automation • Sales Force Optimisation & Effectiveness • Field force of the future • Key Account Strategy & Management • Content Strategy and operating model design • Digital innovation / beyond the pill service design and value proposition development • Commercial and business model innovation • Customer segmentation (HCP, payer and patient) • Commercial analytics / measuring customer engagement • Operating model design • Organisational change management • Market Access & Pricing, Outcomes Based Contracting • Commercial improvement (gross to net optimisation, pricing, routes to market and customer management)
Strategy & Marketing Practice
Accenture Marketing Sciences
Global Services - Strategy Team