Palo Alto, California, United States
With over 20 years of experience in product management and marketing, Aarij M Khan is a trusted advisor and partner for C-level executives at leading cybersecurity companies. As the Principal at PMXen, Aarij helps his clients with brand elevation, demand generation, positioning, content marketing, and go-to-market strategy and execution. Aarij is a Pragmatic Marketing Certified professional and a cybersecurity subject matter expert, with a proven track record of successfully launching and growing enterprise technology products in their early adoption and high growth stages. He directly contributed to the successful exits of several iconic cybersecurity companies, including ArcSight, ThreatMetrix, Tenable Network Security and Securonix. Aarij has worked with Palo Alto Networks, SentinelOne, Dragos, LogicHub, Red Canary, DoControl, and other major cybersecurity vendors, at various stages of growth. He was also a co-founder and former CMO of Sken.ai, an application security testing solution that was acquired by Fortinet in 2021.
Engagements with: Palo Alto Networks, SentinelOne, Dragos, LogicHub, Red Canary, DoControl and several other leading cybersecurity companies, at various stages of growth. Helping C-level executives at the leading cyber-security vendors with their - Brand elevation and evangelism - Demand generation and marketing ops: strategy and execution - Corporate and product positioning and differentiation - Content marketing and collateral development - Go-to-market strategy and product launch execution - Press and Analyst Relations strategy and execution
** Sken.ai has been acquired by Fortinet as of July 2021!! ** At Sken.ai I am part of a 3 person co-founding team, leading Go-To-Market, evangelism and early customer adoption of the only comprehensive Application Security Testing solution on the market. My GTM initiatives, corporate repositioning and early customer acquisition led to a successful sale of the company to Fortinet. Sken.ai integrates into your devops CI/CD process to continuously perform SAST, DAST and SCA security testing for your apps. At Sken.ai I executed the following: - Rebuilt the corporate and positioning for an application security audience in cybersecurity - Redesigned & implemented messaging as well as branding across web and print properties - Created first sales + technical decks, scripted initial product demo(s) - Developed first GTM processes across web, social, SEO/SEM/PPC, SDR, marketing/sales tech stack and other demand generation channels - Developed competitive positioning and assets to win against established AST vendors - Led first product sales, acquired early customers
** Bromium was acquired by the HP Security Division in Sept 2019. At Bromium, I am part of the executive leadership team, and have overall responsibility for global marketing and go to market strategy including demand generation, positioning and messaging, field marketing, AR/PR and branding. • Developed core product and company positioning for Bromium Secure Platform endpoint security product. • Built and executed content marketing, demand gen, PR, and field marketing strategy