Mumbai, Maharashtra, India
After taking a 2-year break to focus on medical entrance exams and discovering new career paths, I am an incoming freshman at Ashoka University, intending to major in biology and economics. I wish to pursue a career that creatively addresses the intersecting crises of climate justice & human rights through cultural change, science, and design.
helping brands avoid renting a pulse from agencies and start building the internal muscle to lead their own conversation.
Managed brand operations, content strategy across Instagram and LinkedIn, PR, and festive campaign planning. Directed end-to-end ad campaigns for Rakhi, Diwali, Christmas and Menu Refresh that increased sales and led the conversations in FnB marketing. Ran an in-house consumer research initiative to surface real-time insights on footfalls and SKUs. Facilitated niche influencer collaborations to grow Le15's younger audience.
-Conducted market research and identified potential clients to enhance the company's growth strategy. Scheduled and facilitated meetings between 100+ prospective clients and the founders in the FMCG sector, ensuring effective communication and relationship-building. -Strategised the founder and team's LinkedIn presence and content. -Assisted with various HR tasks, contributing to the smooth onboarding process and employee engagement initiative.
-Worked on the ‘National Startup Day’ Event using design thinking skills and surveying strategies to maximize participation. -Actively involved in managing this event right from its inception, from planning the event flow to accommodating 200+ startups, 50+ Investors, 20+ Dignitaries, and 20+ Incubators on the day. -Primarily managed the ‘Entrepre-Naari’ booth on the day of the event, an attempt to have early-stage female-founded businesses have the platform to connect with the incubator.