Greater Stockholm Metropolitan Area
Yes, I am creative. Maybe it is not for me to say. But give me the chance, and I will show you. A strategic communicator with a sharp business sense and a passion for turning insights into impactful stories. I bring a well-rounded perspective to every project; strategic when it matters and always tuned in to what resonates with people 🫶🏼. As both a doer and an enabler, I thrive in environments that spark creativity and collaboration. I believe great communication is built on research and a BIG dose of curiosity. Whether I am writing articles, designing, crafting proposals, or relaxing with dreaming up big ideas, I am all in. My heart beats for sustainable development and circular economy. I have led projects ranging from crowdsourcing and crowdfunding concepts for Globe Forum, to driving open innovation mindset at Unilever, to scouting ideas for SIDA (The Swedish International Development Cooperation Agency).
Lead External Communication for Alstom’s product line Digital & Integrated Systems, with over 20,000 employees in 52 countries. Addressing global mobility challenges through rail technologies that enhance capacity, automation, safety, and promote green mobility. • Develop and execute global communication strategies to enhance brand reputation and drive business growth, collaborating with media, brand and marketing teams, tech experts, and country communications. • Nurture thought leadership on cybersecurity, AI, and automated rail technology. Craft compelling narratives and engaging content across relevant platforms, partnerships, and events. • Prepare key message, briefing documents and presentations for senior management for their speaking engagements and site visits. • Review press releases, prepare media briefs, and collaborate with the central PR team to address media inquiries. • Collaborate with event teams to plan and support global tech events like VivaTech and InnoTrans. • Project manage and develop creative concepts from webinars to support commercial teams and immersive and phygital experiences for tradeshows, internal training, and sales promotions.
• Managed global marketing and communication for the Rail Control Solutions business unit, both internally and externally. • Enhanced storytelling and content creation, including infographics, website optimization (SEO), whitepapers, videos, and presentations. • Supported the Bid-to-Win process with editorial material and marketing automation to aid the sales process. • Handled communication for divestment/carve-out, and new market entry of service solution. Supported public relations and risis management.
Managed communication efforts for M&A, integrations, crisis and change management as well as generating engaging content for strong execution across all channels. - Part of the team acquiring ThyssenKrupp Marine Systems AB (TKMS AB, formerly Kockums). • Drive and produce communication for the management team to support overall strategies, propose new ideas and improve processes • Plan and implement strategic communication and content to support winning business for solutions such as Remote Tower (remotely operated Air traffic towers), Submarine Kockums A26 and Maritime traffic management • Develop and coordinate a global content team, spread over 5 geographic markets, to produce the right content and strengthen social media outreach • Effectively use insights to share overall picture; when creating visual presentations for B2B, B2G, boards, media, investors and when writing articles, Press Releases and producing digital content • Govern and execute internal communication - for a business area with 3,200 employees in 17 countries - secure distribution and that the right channels are in place • Influence a more digital mindset (inbound marketing, marketing automation) and support 30 editors to migrate to a new social intranet
Successful research to create and pitch creative concepts, write procurement and tenders. Purpose driven communication - produce integrated sustainable reports. • Editorial project manager for the magazines: Tidningen Apoteket and Näringsvärt. • Work with annual report of Nordea and to integrate sustainable report in Teracom's annual report.
Purpose: accelerate sustainable business development and practice. Collaborate effectively with incubators and accelerators, corporations, NGO, politicians and academia interested in sustainable innovation - which led to several funded innovations, great media impact and public awareness of sustainable development. • Responsible for the global communication strategy for conferences in Stockholm, Gdansk and Dublin (1000 participants). • Write creative briefs and execute social media campaigns across all digital channels. • Conceptualize innovators business ideas and run Innovation Contests in Sweden, Poland and Ireland • Business development of web services for ‘Open Innovation’ and crowdfunding. • Managed transition of Globe Forum brand profile to a modern multimedia approach. • Editor of Globe Forum Business Review, Blog and Globe Forum Newsletter.