Atlanta, Georgia, United States
Hi Everyone, I am a creative digital media marketer that takes value in companies locating and communicating with their community. I have studied social media and digital marketing for over 8 years. I have recently relocated to the greater Atlanta area. My goal and passion are to help small businesses tell their story through digital communities. I have created my own digital marketing intuitive called Suga Tank Digital during the pandemic to help small business find their niche to help their business thrive around these challenging times. I have worked with an agency, #WORKFROMHOME, that has helped brands like Raheem.com, John Holiday from NBC The Voice, Kyler Cares, and many more. My specialties: -Project Management -Marketing Strategy -Social Media Strategy -Content Creation
* Responsible for managing $2MM budget (inclusive of forecasting, actuals reviews and senior leadership escalation) * Collaborate closely with cross-functional teams - to align vendor and staff budgets with project requirements and organizational objectives. * Assist in creating SOP’s while evaluating and updating operational processes and workflows to optimize collaboration and efficiency. * Manage and oversee all aspects of vendor and staff augmentation budgets for a diverse portfolio of projects, ensuring effective resource allocation and cost optimization. * Nurture a collaborative ecosystem, engaging team members and facilitating open dialogue to ensure project objectives are met efficiently. * Analyze complex operational challenges, implementing data-driven strategies that significantly improve forecasting precision and staffing efficiency.
* Managed $1.8M forecast, while collaborating with finance and procurement to optimize resource allocation. * Reviewed and approved vendor POs, ensuring budget alignment and accuracy. * Liaised with external stakeholders on forecast update and accruals, fostering transparent communication. * Collaborated directly with internal partners (Finance, Account, Production) and client counterparts, fostering strong cross-functional relationships. * Developed a new forecasting process and procedure that educated 15+ program managers on how to analyze data efficiently.
* Lead 7+ Programs, focusing on project planning, cross-functional team comms and execution of Programs under USAA Savings Bank. * Monitored and reported project risks, assumptions, and dependencies, enhancing project transparency. * Facilitated stakeholder communication, fostering collaboration and managing client expectations. * Navigated staffing challenges with stakeholders, optimizing resource allocation for project success. * Launched USAA Savings Bank “New Eagle Navigator Credit Card Campaign”, activating over 250 new and existing members. * Activated 45 new members with new creative for 10 preselected inspiring member emails and direct mail pieces. * Managed a $200 savings campaign across social media platforms (TikTok, Instagram, Facebook) that generated over 40% impressions and over 20% click through rate.
* Led 5+ projects to deliver business solutions with agile roadmaps, enhancing performance metrics. * Applied Agile and Waterfall methodologies to optimize project management across diverse teams. * Utilized Air Table, Slack, and Basecamp 3 for efficient project tracking and stakeholder updates. * Crafted marketing materials to effectively communicate initiatives, adhering to brand standards. * Managed budget and vendor contracts for portable charging rollout, ensuring cost-effective solutions. * Leveraged data analytics to guide business decisions, managing projects with precision and providing stakeholders with comprehensive status updates.
•Met and greeted Deloitte 's customers with a warm and professional attitude, while supporting general questions and addressing urgent and priority needs •Conducted regular office meetings, activities, leadership workshops with groups of over 30 team members •Streamlined detailed tasks and special projects as required by the management team or as assigned such as organizing events, catering services, and tracking progress of projects •Fostered and built positive teams and customer relationships by communicating with different levels of stakeholders •Communicated with leadership effectively and proactively regarding team needs
•Delivered great customer experiences in a busy environment, invigorated by constant personal interactions •Analyzed KPI reports and helped reach daily goals depending on the company needs •Communicated with company stakeholders to help reach company’s goals
•Planned, directed, and coordinated projects to ensure that engagement goals are accomplished •Motivated engagement progress and actively worked with teams and clients to end projects successfully and on time •Coached and empowered team members to problem solve and know when to raise the flag for management help •Employed strong organizational skills and took an organized approach to all engagements