Alessandra Carvalho

Marketing Buyer @ Toyota Motor Europe

Belgium

About

Marketing Buyer with demonstrated experience working on Advertising Production at leading companies across a variety of marketing and advertising sector. Currently in the automotive industry, as a Senior Specialist Buyer responsible for Marketing category at Toyota Motor Europe Skilled in Negotiation, Contracts Management, Indirect Service Cost Analysis, Result Oriented, and continuous improvement. With deep technical knowledge in marketing and media structure, ATL, BTL, Digital, and Social Media. Strong purchasing professional with a Bachelor's degree focused in Marketing and Advertising from Catholic University, in Brazil.

Experience

  • Senior Specialist Buyer at Toyota Motor Europe
    Oct 2022 - Present · 3 yrs 9 mos

  • Renault-Nissan-Mitsubishi (5 yrs 5 mos)
    • Media and Advertising Buyer
      Aug 2019 - Oct 2022 · 3 yrs 3 mos

      * Responsible for managing the agencies' fee contracts for Digital Media Services, Social Media, CRM, and DBM agencies. Commercial evaluation and negotiation for TVC Production such as TV videos production, video post-production, audio, Key Visual, photography production, and CGI. * Digital Media and TVC Production agencies productivity monitoring. * New methodologies implementation analysis. * Responsible to issue RFQ and negotiate with target focus for new projects. * Establish new contracts with a focus on Long Term agreements. * Manage requests for price increases from suppliers. * Support Marketing team at Technical modifications, guarantee that it will meet the company’s requirements, minimize possible cost increase and maximize cost reduction.

    • Marketing Productions & Internal Communication Buyer
      Jun 2017 - Aug 2019 · 2 yrs 3 mos

      * Responsible for managing the agency’s contract for internal communication events, activations, and corporative gifts. Also, photo and video productions, market research, consulting, and auditing contracts. * Benchmark, market research, competitor analysis, RFI and RFQ, monitoring purchase orders and creating reports for the management team * Develop good partnerships with key stakeholders, with regular communication, ensuring clear understanding and alignment between their strategic plans and Procurement’s direction. * Create and implement sourcing strategies and targets that deliver tangible results (financial + non-financial) and tracking benefits realization. Lead and support commercial and contractual negotiations with suppliers in partnership with Finance, Legal, and the Marketing * Provide strategic commercial input to a broad range of cost-saving and business performance programs. * Initiate and manage purchase orders and invoice processing for all brand activity

  • Language Exchange at -
    May 2015 - Jan 2017 · 1 yr 9 mos

  • TVC Producer & Art Buyer at JWT
    Nov 2012 - May 2015 · 2 yrs 7 mos

    * Plans and coordinates various aspects of radio, television and digital production. * Coordinating the research, purchasing and tracking of images for advertising, collateral and acquisition materials. * Responsible for seeing the job through from start to delivery. * Source and evaluate quality vendors to ensure creative and production are supported by the best resources and the latest technological developments and techniques. * Bid and negotiate with vendors for all aspects of TV production, editorial, print, and etc.

  • TVC Producer & Art Buyer at Mirum Agency
    Nov 2012 - May 2015 · 2 yrs 7 mos

    * Plans and coordinates various aspects of radio, television and digital production. * Coordinating the research, purchasing and tracking of images for advertising, collateral and acquisition materials. * Responsible for seeing the job through from start to delivery. * Source and evaluate quality vendors to ensure creative and production are supported by the best resources and the latest technological developments and techniques. * Bid and negotiate with vendors for all aspects of TV production, editorial, print, and etc.