Aafke Geers

Senior Brand and Marketing Communications Manager

Amsterdam, North Holland, Netherlands

About

I am an analytical and strategic senior marketing communications manager with over 18 years of experience in (international) communication programs within consumer lifestyle, telecom, fashion and health sectors. I have a strong interest in brand positioning and have a track record in developing 360 communication campaigns.

Experience

  • Senior Brand and Communications Manager at Odido Nederland
    Sep 2023 - Present · 2 yrs 10 mos

  • Tele2 Nederland (11 yrs 4 mos)
    • Senior Brand and Marketing Communications Manager
      Sep 2016 - Present · 9 yrs 10 mos

    • Senior Corporate Reputation Manager
      Mar 2015 - Sep 2016 · 1 yr 7 mos

  • Owner at Paraaf Communicatie
    Sep 2014 - Nov 2016 · 2 yrs 3 mos

    Freelance Marketing Communications Professional Public Relations Consultancy

  • Consultant at The Humanitarian Organization for Migration Economics (HOME)
    Jun 2013 - Apr 2014 · 11 mos

    The Humanitarian Organization for Migration Economics (HOME) is an anti-human trafficking organization that advocates empowerment and justice for migrant workers in Singapore. Responsibilities: - Organize and host job interview workshops for migrant workers - Provide support and advice to migrant workers - Teach English at a shelter for abused domestic workers on a weekly basis.

  • Senior Consultant at Maussen Communications & Public Relations
    Oct 2009 - Jan 2013 · 3 yrs 4 mos

    In my role as Senior Consultant at Maussen Communications and M*PR I have been responsible for the strategic planning as well as the account management for several international clients, including Montblanc, Amsterdam International Fashion Week, hotels.com, NH Hoteles, Top Gear Live, Taste of Amsterdam and The Green Fashion Competition. Responsibilities: - Advising clients on strategic communication and public relation affairs - Creating PR strategies and writing PR proposals - Developing quotations and evaluations - Writing and distributing press releases - Organising and coordinating press visits to companies - Developing and maintaining a relevant network of journalists - Initiating interviews with daily and weekly press, radio and television and trade press - Planning, coordinating and executing public relations activities and events. Maussen Communications and Public Relations is an international communications agency, specialised in public relations and based in Amsterdam.