Mumbai, Maharashtra, India
AK Madhavan or Madmax, as he's popularly known, is internationally recognized in the business of media, film and entertainment as the one accredited to opening the doors of the Indian animation industry to the global markets. Voted the “Most Influential” in this space by the industry itself, Madhavan has built a strong reputation of credibility and quality over the last 16 years in the animation business. A people's person and communicator par excellence, Madhavan, as a business leader, has decades of experience in sales and marketing across the IT, financial services, banking and media & entertainment industry in addition to brand building and advertising.
Assemblage is a full service 3D animation and visual effects studio for interactive content development, visual imagery and production of high-quality CGI animation content for full-length feature films. Set up in Dec 2013 and based in Mumbai, Assemblage boasts of an award-winning team of technocrats, artists and management professionals with several years of collaborative experience in creating world-class animation productions with major Hollywood studios and independent production companies globally.
Led the company’s transformation from a post-production house (with clients only in India) to a full service CGI animation studio with a robust production pipeline and global clientele, making Crest one of India's largest and most respected studios with international repute. Accredited for sourcing India’s first CGI Animation Television series from the US market and the initiation of consistent revenue generation in India from the international CGI market. Built strategic partnerships with leading studios in North American, European and Australian markets thereby propelling the clientele to include leading production and distribution companies such as Lionsgate, Universal Studios, Sony Pictures , Dreamworks Animation, Mike Young Productions (Moonscoop) , Classic Media, Brown Bag Films, Marathon (Zodiac Entertainment) and others.
Co-founded a boutique advertising agency with an objective to “charter course of brands”. Serviced a niche within the pharma and consumer sector focusing on small-cap clients and provided brand strategy consulting and advertising services in formats such as print media.
Conceptualized and implemented “DSJ – Force” – backed by a Direct Sales Team of over 400 personnel across the country to sell various products to end users / consumers.
Industry specialist providing IT solutions to the Finance and Banking Industry.