Greer, South Carolina, United States
I help lifestyle and CPG brands turn paid media into a reliable growth engine. That includes running campaigns, guiding creative, and constantly testing and optimizing to scale what performs. I’m entrepreneurial by nature and focused on outcomes. I like to move fast, iterate often, and turn insights into revenue. Always down to chat, so feel free to reach out! ✌️
Manage paid media across Meta and TikTok for multiple clients and in-house brands Collaborate on content creation to ensure its aligned with our marketing goals Ensure a consistent pipeline of creatives to support weekly testing and scaling Contribute to campaign strategy and overall marketing planning
At Giard & Co., I work first-hand with clients behind 8–9 figure brands, helping them future-proof their content and advertising strategies. My role blends creative strategy, hands-on media execution, and AI integration to streamline workflows and drive results. • Leverage AI tools to optimize daily marketing processes and increase efficiency. • Collaborate directly with clients to develop campaigns that scale. • Assist with content creation and creative direction to align with brand objectives. • Gain deep, practical insights into entrepreneurship, business growth, and brand building.
At Rebel Rabbit, I plan, launch, and optimize paid advertising campaigns to drive online sales for a THC-infused seltzer brand. My day-to-day includes: • Creating, testing, and refining ad creatives that capture attention and convert. • Managing Meta Ads campaigns to improve ROAS, reduce CPA, and scale high-performing audiences. • Monitoring and analyzing key performance metrics to make data-driven decisions. • Navigating the challenges of advertising in the THC industry, including compliance restrictions and ad rejections, to keep campaigns running and profitable. • Leveraging Meta’s Ad Library and competitive insights to stay ahead of trends and competitors.
1. Sales and Customer Service: Actively engaged with customers to identify their needs, offering product recommendations, and providing expert advice on hardware solutions, including reputable brands like Stihl, Benjamin Moore, and Weber. 2. Team Collaboration: Collaborated with colleagues to ensure smooth store operations, maintaining a positive and cooperative work environment. Assisted in store merchandising, product displays, and stock management. Trained and developed new sales associates in products, selling techniques, and company procedures 3. Customer Relationship Building: Developed strong relationships with repeat customers, gaining trust through excellent service and product recommendations