Perth, Western Australia, Australia
Shaped by early storytelling and a life lived across cultures and disciplines, Genesis Chong works across research, culture, and education with a distinctly transnational perspective. Her path unfolded in unconventional arcs: beginning with early interests that spanned music, science, and community environments, moving through business, marketing, and creative communication, and ultimately converging in her doctoral research on branding, art, culture, and sustainability. She brings a hybrid approach that blends analytical clarity with creative intuition, informed by experiences across Australia and Southeast Asia. This perspective shapes her work in teaching, research, and community‑centred environments, especially in spaces where ideas, people, and contexts intersect. Across disciplines and regions, her through‑line remains constant: a commitment to discovery, connection, and the transformative power of stories.
MKTG5010 Branding Luxury
MKTG1000 Discovering Marketing
Research assistant under the supervision of Professor Ian Phau.