Barcelona, Catalonia, Spain
Hey, I'm Victoria 👋 I'm a Brand Manager and creative lead with a background spanning social media, employee advocacy, content strategy, and brand identity. I've built brand systems from scratch, led campaigns that generated over £1M in revenue, launched branded events, and turned employee voices into one of the most powerful distribution channels a B2B brand can have. Currently building the fatjoe. brand from the inside out and documenting the whole thing here. What I focus on: → Brand strategy and narrative development → Creative direction and content systems → Employee advocacy and employer brand → Campaign development from brief to results → Making B2B brands feel genuinely human I believe brands don't build trust anymore. People do. Everything I build is designed around that.
I build brands that don't feel like brands. At fatjoe. I own brand strategy, creative direction, and everything that shapes how the company shows up: online, offline, and in the industry conversations that matter. What I've built: ✅ 185% LinkedIn Growth: 3.5K to 10K organically in 1.5 years. 8K in the first year alone. ✅ 15% Engagement Rate: up from 0.7%. Built through creative experimentation and personality-led content. ✅ Brand Book: tone, visuals, and identity in one centralised guide used across marketing and product. ✅ Jojo Birthday Campaign: integrated brand campaign that generated £1.19M revenue in one month. ✅ fatjocial: fatjoe's branded industry event, two years running with 150+ attendees. ✅ Employee Advocacy Program: built from scratch. Custom scoring framework, custom admin app, company-wide rollout (Check more in the projects sections) What I own: 🔸 Brand strategy, narrative, and identity 🔸 Creative direction across all formats and channels 🔸 Social media: LinkedIn, Instagram 🔸 Campaign development 🔸 Employee Advocacy Program 🔸 Event strategy and on-site execution Top 4% Branding & Positioning in Spain · Favikon Partner
The Sauce is a hub for social media professionals covering trends, expert insight, industry news, careers, events, tools & reports. Built by the team behind SocialDay.
-Managed the Employee Advocacy Program at Semrush; -Monitored & Responded to incoming questions in all social media channels (Twitter, Facebook, LinkedIn, Instagram, TikTok); -Engaged with the community to build connections; -Did proactive engagement on Linkedin, Twitter, Instagram (if you saw funny comments from Semrush on other brands’ post it was probably me); -Protected the brand's reputation daily & during crisis situations: prepared communication strategy, crafted the statements, and executed the crisis communication; - Assisted new team members during their onboarding, guiding them to meet learning goals and succeed in their probation period; - Managed the "Good vibes" project, sharing positive user feedback with the department bi-monthly to boost morale of the team.
I worked with a personal brand to build a strong presence on LinkedIn, focusing on content that felt both genuine and strategic. That included: – Content creation: I came up with ideas, wrote posts, and designed visuals that matched the client’s voice and goals. It resulted in a 20% boost in post interactions and lots of meaningful conversations in the comments. – Kept an eye on the numbers – by tracking engagement and reach, I figured out what really worked and used those insights to improve content performance by 11%. – Collaborated to keep things personal – I teamed up with the client and other team members to make sure every piece of content felt authentic and on-brand. – Grew the community – Thanks to consistent, relatable content, we saw a 110% increase in followers. It was a mix of creative storytelling, strategic planning, and a little bit of social magic, all tailored to help the brand stand out and connect with the right people.