Brasília, Federal District, Brazil
+5 years of work experience in the Marketing/Advertising area; - Development and implementation of creative and innovative content strategies; - Email marketing, learning pills, and inbound (Infographics, spreadsheets, etc.); - Production and supervision of relevant content for digital channels such as blogs, social networks (Instagram, Facebook, Pinterest), emails, and others; - Social Media Management (Entertainment, Telecommunications and Nutrition areas); - Collaboration with internal marketing, design and technology teams; - Market data analysis; - Conducting research on topics and subjects to optimize organic performance and increase online visibility via channels; - Successful submission of works to platforms such as The New York Times; - Monitoring performance metrics; - Background in B2B communication; Tools: RD Station| Pipedrive | Microsoft 365 | Dynamics 365| Hubspot | Meta | Flodesk | Aweber | Wordpress | Asana | Google Workspace | Trello | Buffer | Later | Plann | Canva | Pacote Office | SGP | Pass Gallery | Instaproofs | Microsoft Ads| Microsoft Clarity Marketing and Advertising - IESB University Center Certification: INLAB (Fluent English C2)
Leading commercial pipeline management across CRM platforms (Dynamics 365 and Pipedrive), bridging the gap between marketing, sales, and technical teams. Conducting consultative assessments and negotiations with corporate clients, translating operational needs into high-value Cloud solutions. Building sales enablement materials and operational playbooks to align messaging across departments. Monitoring performance KPIs and marketing funnel data to support strategic decision-making. Led the commercial team at an executive in-person event in São Paulo, presenting Cloud cost-saving solutions and FinOps strategies to senior stakeholders from large technology and financial companies, in partnership with Microsoft, Intel, and Canonical.
Developed and executed content and digital communication strategies across blog, social media, and email marketing, with a B2B focus on brand visibility, engagement, and measurable results. Created assets including infographics, learning pills, and newsletters aligned with brand identity. Produced SEO-driven content translating complex Cloud, Security, and FinOps concepts into accessible narratives for business decision-makers. Collaborated cross-functionally with marketing, design, and technology teams, conducting market research and data analysis to optimize organic performance. Conceived and launched Innews, Innuvem's official monthly LinkedIn newsletter. Tools: RD Station, Pipedrive, Meta Ads, Google Ads, Microsoft Ads, Microsoft Clarity, and Microsoft Copilot.
Defined visual identity, tone of voice, creative strategy for advertising materials, and overall brand positioning. Managed editorial calendar and social media channels (Instagram and Facebook), concentrating on content curation and audience growth. Implemented omnichannel communication flows. Executed monthly traffic and engagement campaigns; monitored performance metrics.
Managed partnerships and suppliers, working directly on collaborative communication and branding projects - particularly the Paris Shooting project and The Best of Savannah (Savannah Magazine) Coordinated administrative operations and internal workflows for virtual galleries and website, as well as logistical support for field photography teams. Planned social media and blogging strategies, managing the brand's digital presence (website, Pinterest, and Instagram) and content production teams across channels (Meta, WordPress, and Grammarly). Monitored digital assets and technology, overseeing communication tools and alignment between technical and creative departments.