Munich, Bavaria, Germany
"DATA MEETS CREATIVITY". I'm passionate about developing and transforming marketing, brands, and teams. I drive strategic positioning and operational expansion, and lead the modernization and professionalization of marketing in multichannel sales — for both e-commerce and traditional retail. Having experince in diffrent fields of industry cosmetics, healthcare, fashion, automotive, luxury, industy goods with B2C/D2C & B2B approach enables me to think outside the box and to bring new perspectives to companies moving marketing to the next level. I am an specialist for 360° multi-channel marketing with many years of know-how in networking new media with classic, online with offline, brand with performance marketing. I am expert for the linking of corporate divisions with marketing as an cross-functional professional. As a creative and innovative leader I favor an empathetic and team-oriented leadership style with hands-on mentality. Structure, organization and processes are just as important to me as creativity, design and aesthetics. I have enthusiasm and expertise for brand (re)positioning, brand architecture and brand (re)design. Inspired by strong brands such as BMW or A. Lange & Söhne and their emotional products I acquired specialist skills in leading international teams, developing and implementing marketing strategies. I am open for EXPERIENCE that challenges me and MOVE the Business forward...