Keane Lee

Senior E-Business & Marketing Specialist, Panerai | Advisor, Atomos Watch Club

Singapore

About

⚡Attractive | 💥Bold | 💡Compelling The ABC that separates GREAT campaigns from good campaigns. I love using my creative nature to design strategies, campaigns, and content that brings the star out of your brand. Immersing myself in the world of Marketing since I was 17, my love for it just keeps growing. Whether you need someone to spark an innovative initiative or someone to analyse and treat some of your pain points, I will always be ready with my laptop and a cup of black tea. Drop me a DM and let's connect! 📲 🗂Portfolio: keaneleejw.portfoliobox.net

Experience

  • Panerai (Singapore)
    • Senior E-Business & Marketing Specialist SEAO
      Apr 2025 - Present · 1 yr 3 mos

      - Spearheading ECOM sales in SG, AU, and TH - Driving double-digit % YoY ECOM growth in key markets - Facilitating omnichannel success by managing and integrating Richemont’s Client Relations Centre into client journey - Optimising digital marketing campaigns (specialising in lead gen) - Leading special marketing projects related to collaboration, community, and festivities

    • E-Business Specialist
      May 2023 - Mar 2025 · 1 yr 11 mos

  • Founder at Watchimistic
    Jun 2020 - Present · 6 yrs 1 mo

    Founded the Personal Brand and Social Media Blog, Watchimistic, in June 2020 during the lockdown in Singapore. With a current following of over 6,000 and a monthly organic reach of 12,500+, the blog discusses watch-related affairs and aims to be a spark of positivity and an entry point into the watch world.

  • Advisor at Atomos Watch Club
    Aug 2021 - Present · 4 yrs 11 mos

    Atomos is a Singapore-based Horology club which started in early 2019. Took over as President in 2021 with the goal to strengthen the online community and advance our goals of making horology appreciation accessible through engaging stakeholders of the industry and strong marketing. Grew the club from 30 to 150. Check out the feature piece on us written by The Hour Glass in the link below!

  • External Communications Intern at Rolls-Royce
    May 2022 - Aug 2022 · 4 mos

  • Marketing Intern at Officine Panerai
    May 2021 - Dec 2021 · 8 mos