London, England, United Kingdom
- Establishing strong partnerships with several high-profile and emerging rights-holders and brands across motorsport, triathlon, and tennis properties as their lead account manager. Assisting other lead account managers through support on data and report writing tasks to maintain high standards of service across the business. - Delivering insight-led contracted deliverables to a high standard: Responding to ad-hoc queries with efficiency and reliability, requiring understanding and development of accurate and robust methodologies tailored around client requirements. - Overseeing the full process of broadcast and secondary media monitoring and sponsorship analysis reporting, from communicating with data processing teams, cleaning data and configuring client and backend dashboards for report delivery, to further consultation with colleagues and business partners. - Identifying opportunities for cross-selling, upselling, and renewals alongside Consumer and Commercial teams, leveraging strong product, client, and sport industry knowledge. - Scoping, costing, and drafting new business and renewal proposals for clients, informed by client briefing discussions and a wider understanding of the sport & media landscape in continuous collaboration with UK & Europe-based Sport Commercial teams, and data processing teams based in the UK & India. - Managing a small team of junior and senior analysts in the UK & India, with responsibilities extending to career and personal development, appraisals, and recruitment. - Driving employee engagement through my work as a YouGov Sport Engagement Champion: facilitating feedback sessions following regular qualitative surveying and advocating for colleagues to senior management, organising business and team socials, and developing connections in the wider business to promote and represent YouGov Sport's work.
- Assessing the effectiveness of communication strategies by bringing valuable insights to data in a clear and concise way to be seen by multiple stakeholders, including C-Suite and ELT level. - Producing, developing and presenting reports for complex and high-profile clients, learning new social listening and data visualisation platforms to adapt them to new and existing projects, and expanding on training resources for new analysts and the wider department. - Supporting the Business Development and Sales teams by contributing to sample reports and thought leadership pieces on a variety of current and commercial affairs, including sports sponsorship (WEURO22, Formula One), and greenwashing in the FMCG industry. My own work - undertaken in my first year at the business for an automotive and motorsport client spanning 18 markets - earned an AMEC award in the “Best multi-market reporting” category.
- Learning and maintaining knowledge of key practices, policies and legal requirements of entry to the GMC's Specialist Register in an expeditious and thorough manner. - Applying time management skills to ensure historic reports are completed whilst working to set deadlines. - Reacting to changing circumstances effectively without compromising the quality and accuracy of reports. - Working closely with internal and external stakeholders to ensure reports are accurate, detailed and returned to stakeholders promptly.
- Coordinating social events for non law students at the University of York interested in the legal profession. - Adapting to the challenges posed by the COVID-19 pandemic by hosting information events and social events over Zoom.
- Overseeing data and communications using Salesforce Lightning to efficiently respond to internal and external tasks during a transitionary period in the company. - Developed and continued strong interactive relationships with members to ensure and maintain engagement - Managed membership renewals through providing invoices to members, and responded to payment issues in a swift and confidential manner.