Dubai, United Arab Emirates
With a strong background in 360 marketing strategy, brand activation, event marketing, retail marketing, digital campaigns, and Out-of-Home (OOH) advertising. My passion lies in creating seamless, omnichannel brand experiences that connect with audiences in meaningful ways, whether in-store, online, or through dynamic outdoor media. Over the years, I’ve led cross-functional projects, managed marketing budgets, and collaborated with stakeholders and creative teams to deliver data-driven, impactful campaigns. I’ve worked for major retail brands in the MENA region, managing international names like Columbia, Vans, The North Face, and Timberland. I’m all about strategic, insight-led brand activations, whether through experiential retail events, influencer partnerships, or creative localisations of global campaigns. I’ve expanded my marketing horizon into the OOH marketing industry, exploring how brands can engage audiences beyond retail touchpoint through integrated, performance-focused campaigns. Excited for what’s ahead and always open to conversations about brand strategy, marketing innovation, and the future of omnichannel engagement.
Leading the launch and execution of global brand campaigns for media powerhouse BackLite Media, while supporting overarching marketing efforts for MMG. Managing a 360° marketing portfolio for BackLite, covering both online and offline brand presence. Overseeing website management, including content updates and performance tracking. Curating and managing social media content across platforms to drive engagement and brand consistency. Executing offline marketing initiatives, including on-site activations, event support, and B2B campaign rollouts. Successfully launched SpotLite Vol. 3.0, a long-form industry magazine spotlighting bold campaigns and strategic insights. Contributed to the launch of the MMG brand, shaping its identity and positioning across digital and physical touchpoints.