Greater Munich Metropolitan Area
As a Marketing Executive with over 25 years’ experience, I strategically develop brands, marketing organisations and business models, combining entrepreneurial thinking with operational implementation. My experience ranges from internationally established brands and digital platforms to medium-sized enterprises. I have built up marketing departments, led teams, oversaw transformation projects and successfully developed and launched innovations onto the market, from traditional 360° campaigns to the introduction of AI-supported marketing processes. My focus lies on developing future-proof marketing organisations, successfully integrating brand management, digital marketing and business development and leading interdisciplinary teams. In doing so I combine entrepreneurial thinking with a pragmatic, hands-on approach and an appreciative leadership culture. Core expertise: → Marketing Leadership → AI-driven marketing & digital transformation → CRM, data & platform strategy → Growth-focused campaign development → B2B & B2C → Change Management → Business Development Selected impact: → Led AI-powered marketing and transformation initiatives → Built and scaled CRM and digital platform ecosystems → Delivered campaigns balancing brand, performance, and innovation → Drove sustainable growth across multiple business models Currently focused on scaling digital brands by embedding AI into marketing and business processes - simplifying complexity and turning it into measurable results.
As an interim manager and executive adviser, I support medium-sized companies in the strategic development of their marketing organisation, brand management and communications. The focus is on the digitalisation of marketing processes, the integration of artificial intelligence, and the sustainable optimisation of efficiency, collaboration and brand impact. o Leadership o Marketing Strategy o AI-Integration o Management of external service providers o Brand strategies and corporate designs o Marketing and communication measures o Trade fairs and events o Websites & relaunches o Social media o Content marketing o Product communication o Sales material & advertising material
Management of the Marketing & PR division, strategic development and management of all marketing and PR activities, as well as digital transformation for tolino, the eBook alliance of the German book trade (Thalia, Hugendubel, Weltbild, etc.). o Brand strategy and corporate design o TV campaigns, OoH campaigns, advertisements, advertorials, etc. o Trade fairs & events (e.g. Frankfurt & Leipzig Book Fairs, blogger events, etc.) o App performance marketing for tolino apps o Influencer and marketing collaborations o Content marketing & social media (Instagram, Facebook, etc.) o Product communication, sales material & advertising material o Press relations and maintaining contact with opinion leaders o Management of external service providers o Digital transformation & innovation
Leading the "Products & News Business"-Team o Digital Innovation & Transformation o Product Development o Product Management o Cooperation Management o New Business Development
Management of the marketing team as well as development and control of all marketing and communication measures, digital innovation and agile product development for the business customer segment ‘Gastronomy & Hotels’. o Digital transformation & innovation o Product development as an intrapreneur at the Sky Open Innovation Hub o On-air campaigns, OoH campaigns, advertisements, advertorials, etc. o Trade fairs and events (e.g. Internorga and Intergastra) o Direct marketing and social media o Sales materials & advertising materials o Marketing cooperations o Management of internal & external service providers
Marketing & communication targeted to customer base; print, on-air, digital.
steering channel communication aligned with overall marketing strategy, consulting and supporting several departments (marketing, sales, crm, etc.) in development and implementation of marketing communication materials; Customer marketing
Product and range planning, product design, advertising, sales promotion, public relations, leading advertising agencies