Mumbai, Maharashtra, India
I help brands grow, so that my pay cheque grows (the former happens almost always, the latter is a struggle). Currently living life on peanuts and client feedback.
- Develop and oversee creative ideation, copywriting, and scriptwriting for high- impact digital campaigns, product launches and social media communication for brands such as Titan SKINN, Rivela by Cipla and Lakme. - Lead and mentor a team of senior copywriters, fostering a collaborative environment to enhance creativity and productivity. - Collaborate with cross-functional teams to ensure alignment of creative strategies with client objectives and market trends. - Lead business pitches for brands that results in in new business opportunities and expanded client portfolio.
- Developed high-performing email campaigns, influencer campaigns and content marketing campaigns that enhanced engagement and conversion rates across multiple digital platforms. - Successfully led a team of junior creative strategists, driving creative excellence and campaign success.
- Creative ideation and brand strategy (B2B ad campaigns) for LinkedIn Talent Solutions, LinkedIn Marketing Solutions, and LinkedIn Sales Solutions - Conceptualised digital marketing campaigns (B2C) for LinkedIn India, LinkedIn Australia, and LinkedIn Indonesia - Social Media Marketing: Managed and led LinkedIn India's Facebook and Twitter handles; Pepperfry's LinkedIn handle; Star TV network's LinkedIn, Facebook, Instagram, Twitter, and Glassdoor accounts (ideation, strategy, and content) - Copywriting, script-writing, long-form content, email marketing, YouTube ad campaigns, influencer marketing, product education, TVCs, landing page content, microsite wireframing, carousel ads, dynamic and static ads: LinkedIn APAC and EMEA, Star TV Network, Pepperfry, Airtel, Tata Consumer Products - Audience mapping, mining consumer insights, psychographic and behavioral segmentation across APAC and EMEA - Design coordination and visualisation - Led and won the pitch for the Pepperfry account - Led the business pitch for LinkedIn Talent Solutions, Star TV network, Tata Technologies, Popeyes - Employer branding and thought leadership strategy for Pepperfry - Achieved an 89% increase in post impressions, and 20% increase in follower count for Pepperfry - Handled a team of 4 junior brand strategists - ORM for LinkedIn India, LinkedIn on LinkedIn, and Pepperfry
Brand Strategy
- On-ground reporting https://thepatriot.in/2018/09/06/cooking-up-a-living/ https://www.newslaundry.com/2019/02/15/how-the-recent-hailstorm-wreaked-havoc-on-this-greater-noida-village https://www.newslaundry.com/2018/11/16/going-home-is-not-an-option https://www.newslaundry.com/2018/09/28/diphtheria-deaths-maharishi-valmiki-hospital-delhi - Designing page layouts - Editing and proofreading news articles