Berlin, Berlin, Germany
Commercial growth leader with 10+ years of experience building scalable growth systems across international subscription, consumer product and ecommerce businesses. Career progression from audience building and brand development to performance marketing and ultimately commercial growth leadership across acquisition, lifecycle, pricing and customer value. Responsible for a mid-eight-figure annual marketing investment across multiple European markets, driving sustainable revenue growth through acquisition, retention, experimentation and AI-enabled marketing. Experience spanning subscription businesses, ecommerce and consumer products across discount, premium and luxury brands, partnering closely with Product, CRM, Commercial and Finance teams to optimise the entire customer lifecycle. Operating across both strateaic leadership and handson growth executionfrom commercial planning and crossfunctional decisionmaking to experimentation, funnel optimisation and customer journey improvements.
Scope Responsible for commercial growth across multiple European markets with responsibility for a mid-eight-figure annual marketing investment. Driving sustainable revenue growth through acquisition, retention, pricing and customer lifetime value optimisation. Leading growth across subscription memberships, consumer products and e-commerce businesses spanning discount, premium and luxury brands. Transformation Transformed marketing from a channel-driven function into an integrated commercial growth system connecting acquisition, creative, CRM and lifecycle. Led pricing and offer optimisation initiatives to improve unit economics, customer quality and long-term revenue contribution. Partner closely with Product, CRM, Data and Commercial teams to optimise onboarding, activation, retention and the end-to-end customer journey. Built AI-enabled marketing capabilities through experimentation, automation and customer data. Leadership Lead cross-functional initiatives to improve funnel performance, customer quality and overall business impact. Translate marketing investments into measurable commercial outcomes including revenue growth, customer lifetime value and payback optimisation. Lead and develop Growth & Performance teams while aligning Product, CRM, Data and Commercial stakeholders around shared growth objectives. Contribute to annual planning, commercial strategy and investment decisions alongside executive leadership.
Built the commercial foundations for today's integrated growth organisation by scaling customer acquisition across international markets and brands. Led international customer acquisition across key consumer brands including McFIT, JOHN REED and Gold's Gym. Built scalable acquisition systems across multiple European markets, combining paid, organic and partnership channels. Established experimentation, forecasting and performance measurement as the foundation for scalable commercial growth. Partnered closely with Brand, CRM, Creative and Product teams to improve acquisition quality, conversion and customer experience. Contributed to the evolution from channel optimisation towards integrated commercial growth across the customer lifecycle.
Built audience demand by connecting content, brand and community with commercial growth objectives. Built and scaled the lifestyle brand LOOX across print, app and digital platforms. Developed brand positioning, storytelling and audience growth strategies across digital channels. Connected content, brand and community initiatives with commercial growth objectives. Built the foundation for later performance marketing and lifecycle growth through audience development and customer engagement. Partnered on digital platform and website transformation initiatives to improve customer journeys, conversion and commercial outcomes.
○ Erstellung von zielgruppenspezifischen Artikeln (Schwerpunkt Fußball, Tennis, Motorsport) ○ Leitung eines Teams von zehn Studenten für die Printübernahme ○ Berichterstattung von Bundesliga-Spielen ○ Korrekturlesen von Print-Artikeln