Germany
My devotion is to develop corporate communication teams further by providing strategic orientation, crossing organizational boundaries, and driving the use of data and opportunities of digital tools and methods. I consider communications a strategic business function that enables organizations to entering into long-lasting exchange relationships with its key stakeholders. My focus is on: - strategic positioning and messaging - organizational development - crisis communication - performance measurement and data-driven communications - communication consultancy from project-manager to C-level.
- development of a company positioning incl. stakeholder-centric key messages - development of communication goals, strategies, and implementation plans - development of structures and procedures such as standard processes, a company guideline on sponsorings and donations or a crisis communication process and supporting tools - driving the visualization of the company's daily communication activities as well as the digialization of daily tasks incl. use of AI-tools - further development of the corp. comms team incl. roles, responsibilities, skills and introduction of a newsroom - communication consultancy to the executive management - media relations - representing the company on external boards and in associations - leading managers
- developed processes and tools for an integrated communication controlling - monthly communication performance reports to the company`s executive management (CEO) and the communication function - consultancy on strategic communication and on increasing effectiveness and efficiency of communication activities - project team member for the development and implementation of a newsroom concept - developed a programm for a systematic issues management - drove the digitalization of the corporate comms. function (e.g. consultancy on processes and tools, development of bots to automize routine tasks, development and introduction of dashboards)
- developed a strategic company positioning and core messages - updated the company`s website following the company positioning - developed cross-channel communication plans - reported on the company`s communication channel performance - managed and developed the company`s LinkedIn presence - various editorial activites - consulted the whole Siventus team on all communication-related matters
- lead and developed further the communication & marketing team - introduced a newsroom concept - consulted the management on strategic communication aspects (e.g. employer branding and digitalization) - strategic company positioning on developing issues (e.g. tele-medicine) - crisis-communication and strategic press activities - supported cross-company communication projects and represented the region on internal and external boards
- rebuilding a comms. team for the global Mobility Management business (incl. roles and responsibilities) - developing processes and routines for corporate comms. - communication controlling and strategic planning - CEO and executive management consultancy - leading disciplinary and funktional team-members
- comms. project lead for the spin-off the Siemens wind business of Siemens AG and the merger of the Siemens wind business with Gamesa to become Siemens Gamesa Renewable Energy - rebuilding a comms. team for the global wind service business (incl. roles and responsibilities) - developing processes and routines for collaboration between marketing and corporate comms. - crisis communication - communication controlling and strategic planning - CEO and executive management consultancy - representing the company on external boards and in associations - leading disciplinary and funktional team-members
- development of a communication controlling framework for the Corporate Comms. department - development of a strategic planning process to align corporate comms. from HQ, businesses and regions - corp. comms. key account to the regions Middle East and China - team-lead