Sarah Abdeen

Marketing & Personal Branding Strategist | Business Consultant | Founder of Alarashi Perfume | Helping Entrepreneurs & Brands Grow in Syria and Beyond

Damascus, Damascus Governorate, Syria

About

I’m a Marketing Strategist and Personal Branding Advisor with a deep understanding of the Syrian market and its real business challenges. Over the past 8 years, I’ve worked with 30+ brands and 35 clients, helping them grow visibility, build stronger identities, and turn ideas into results. My strategies have boosted engagement by 500% and quadrupled sales for several businesses. As the founder of Alarashi Perfume, I’ve built a loyal base of 3,000+ customers, with over 70% returning buyers, proving that authentic branding always pays off. I’ve also delivered 80+ marketing consultations and built a strong business network of over 25,000 professionals across Facebook, LinkedIn, and Instagram — plus a 150K-member cooking community where I connect brands with real audiences in Syria. I use every platform and connection to help companies grow, find the right people, and build meaningful visibility. 💬 Let’s connect if you’re looking to expand your brand or explore business opportunities in Syria.

Experience

  • Marketing & Social Media Strategist (consultant) at London Premier Centre ( LPC Training )
    Feb 2026 - Present · 5 mos

    Leading content and social media strategy across multiple education and professional training brands, including LPC, Regent, and London Maritime Academy. Responsible for strategic planning, content direction, positioning, and performance

  • Owner at Alarashi Perfume
    Jun 2017 - Present · 9 yrs 1 mo

    As the founder of Alarashi Perfume, I turned my passion for fragrances into a thriving business, creating a brand that blends artistry with quality to deliver unique, memorable scents. Key Responsibilities and Achievements: Brand Creation: Developed a distinctive brand identity centered on elegance, quality, and customer connection. Product Development: Curated a diverse range of fragrances, focusing on premium ingredients and innovative formulations. Marketing and Sales: Led marketing campaigns across digital platforms, building a strong online presence and growing a loyal customer base. Business Management: Managed operations, financial planning, and strategic partnerships, ensuring sustainable growth. Customer Engagement: Prioritized exceptional customer experiences, tailoring products to meet evolving preferences. Impact: Through my leadership, Alarashi Perfume has grown into a recognized name in the fragrance industry, celebrated for its commitment to quality, creativity, and customer satisfaction.

  • Founder at Cooking with love
    May 2019 - Present · 7 yrs 2 mos

    Co-founder with 130K Members Managing the private group by attracting new effective members to join our community which is dedicated simply for anything related to the Kitchen. We have made cheerful family with sky rocket engagement Major accomplishments: • Promote Brands & products for more than 20 leading companies in Syria • Attract top local brands to provide our community with special custom made offers.

  • Marketing Manager at DIGIT Innovation Hub
    Nov 2024 - May 2026 · 1 yr 7 mos

    At DIGIT, we’re building a space where ideas turn into real projects — through training, innovation, and teamwork. My goal is to help more young people, freelancers, and startups in Syria find the support, tools, and opportunities they need to grow.

  • Marketing Manager at Chroma Production & Creative Services
    Dec 2023 - Jun 2025 · 1 yr 7 mos