Pascal Lütjen

18+ yrs | International Trade, Consumer Markets & Brand Strategy

Düsseldorf, North Rhine-Westphalia, Germany

About

I build, develop, and scale brands that deliver measurable impact. As an entrepreneur, owner of multiple consumer goods brands, and business consultant, I combine strategic vision with hands-on experience across retail, wholesale, and e-commerce. My work focuses on brand development, market entry, and AI-driven business automation that drive efficiency and growth. I support companies in: 🔹 Developing and localizing brands for new markets 🔹 Planning and managing market entry across all relevant sales channels (B2C & B2B) 🔹 Automating business processes and implementing data-driven decision systems 🔹 Integrating AI to increase efficiency and scalability 🔹 Transforming leadership and management structures for sustainable success I believe that true business success lies in combining innovation, data, and human leadership. My goal is to help companies grow smarter, faster, and more resilient — with systems that work and teams that lead with clarity. 👉 Let’s connect to talk about market entry, brand growth, and the future of data-driven business.

Experience

  • Geschäftsführender Gesellschafter at growpanion
    Jun 2020 - Present · 6 yrs 2 mos

  • Geschäftsführender Gesellschafter at BEYOUND GmbH
    Nov 2017 - Present · 8 yrs 9 mos

  • Marketing & Sales Manager at Apparel Partners Int. GmbH
    May 2012 - Oct 2018 · 6 yrs 6 mos