Greater Paris Metropolitan Region
Global Retail Training Professional specializing in luxury retail training and marketing. Skilled in developing training programs, leading teams, and driving performance in a worldwide luxury environment. With a foundation in Architecture and Design, I bring creative vision and strategic expertise to product marketing and brand management. Dual Italian and US citizen.
Co-founder and Co-CEO of NBYT New Bright Young Things, a creative agency bridging commercial excellence and cultural accessibility across Europe. Based between Milan and Paris, I lead strategic operations while directing our NBYT Spaces division, specializing in architecture, interior design, spatial design, and set design for luxury and cultural sector clients. NBYT operates through two integrated divisions that create unique value for our clients. NBYT Studio delivers commercial creative services including visual identity, branding, product design, and branded environments. NBYT Salon develops cultural projects, exhibition curation, event design, and artist development programs. This dual structure allows us to bring cultural intelligence to commercial projects and commercial rigor to cultural initiatives. As head of NBYT Spaces, I oversee projects that transform physical environments into compelling brand experiences and cultural destinations. My work spans retail interiors, exhibition design, branded spaces, and architectural concepts that merge aesthetic innovation with strategic purpose. I approach spatial design as a discipline that must balance creative vision with functional performance and commercial objectives. Our Milan-Paris positioning offers strategic advantages for clients seeking European creative partnerships outside the traditional London-New York axis. We work with international brands and cultural institutions that value the intersection of sophisticated design thinking and accessible cultural programming. Since joining the NBYT project in 2019 and founding the company in 2025, I have built a company structure that treats cultural work and commercial work as complementary practices rather than separate pursuits, creating differentiated value in an increasingly commoditized creative services market.
Demonstrated expertise in high-end brand management and product marketing and training for a luxury brand's home and lifestyle collections, with a focus on exclusive furniture and design pieces. Developed and implemented a training strategy that empowered store teams to enhance product narratives and drive sales performance. From headquarters, led global marketing and training initiatives, adapting strategies to meet each region's unique needs. Employed innovative marketing strategies, including high-impact campaigns tied to prestigious events, and executed customized marketing plans for product launches, ensuring brand integrity across diverse audiences. Collaborated with internal teams to translate marketing and training efforts into seamless client experiences and efficient distribution. Utilized performance measurement techniques to assess the impact of initiatives and ensure alignment with global business objectives. Additionally, worked with regional teams to deliver cohesive campaigns, manage supplier relationships, and conduct site visits to refine market execution.
Global Retail Marketing Manager for Objets Nomades and WW Merchandising Manager for Objets Nomades Utilized extensive knowledge in luxury brand management and product marketing to amplify the prominence and performance of premium home and lifestyle offerings, with a focus on exclusive furniture and design items. Led the development and implementation of an impactful training program that empowered sales teams with enhanced narrative skills, driving notable improvements in sales outcomes. Directed global marketing and training efforts from a key leadership role, customizing strategies to suit regional market dynamics and cultural distinctions. Pioneered creative marketing initiatives tied to high-profile industry events and executed detailed product rollouts that upheld the brand’s prestigious standing while appealing to diverse consumer bases. Promoted teamwork across departments, collaborating with internal partners to align marketing and training activities with superior client experiences and streamlined distribution networks. Employed rigorous performance tracking techniques to assess the success of initiatives and ensure consistency with broader organizational objectives. Worked hand-in-hand with regional teams to maintain campaign unity, cultivated critical supplier connections, and performed strategic location visits to optimize market delivery.
I managed merchandising, marketing and training development for the Italian Retail Network of Objets Nomades, Hard-sided, and W&J High-End product categories, collaborating closely with the EMEA team. I provided strategic support through in-depth analysis, product range definition, and creation of tailored offers for events like product caravans. I developed training strategies that improved sales performance and supported global business objectives. I partnered with store teams and the Learning Department to deliver product trainings and presentations, while also supporting high-end events such as Salone Del Mobile. Additionally, I worked with the Supply Chain department to optimize network efficiency and event setup and developed strategic action plans with the Merchandising Director to drive business growth.