Oliver Baggaley

General Manager, Autonomous Stores at Trigo

Amsterdam, North Holland, Netherlands

About

I am a strategic and operational leader with 15+ years of experience transforming high-impact, real-world industries—e.g. food retail, urban mobility, and education—through technology and innovation. My common focus is reshaping everyday experiences by bringing scalable, technology-enabled solutions to industries that touch millions of lives.

Experience

  • Trigo (Full-time · 11 mos)
    • General Manager, Autonomous Stores
      Mar 2026 - Present · 5 mos

      Owning the strategy, P&L performance, end-to-end operations, and growth of Trigo's Autonomous Store business unit.

    • Director Autonomous Stores Success
      Sep 2025 - Mar 2026 · 7 mos

      Working closely with leading retailers to scale autonomous store technology and deliver measurable success across operations, customer experience, and efficiency.

  • Mentor at Impact Hub Amsterdam
    Sep 2025 - Present · 11 mos

    Mentor in the Food Chain Accelerator program to leading Dutch entrepreneurs

  • Ahold Delhaize (Zaandam, North Holland, Netherlands)
    • Director Global Warehouse Automation
      Mar 2023 - Sep 2025 · 2 yrs 7 mos

      Leading a newly created central team to transform warehouse automation across the US & EU

    • Director Digital Strategy & e-Commerce
      Jan 2021 - Mar 2023 · 2 yrs 3 mos

      Developed and implemented transformative digital and e-commerce strategies across the group, driving growth and operational excellence in food retail

  • Operations Principal at Via
    May 2019 - Sep 2020 · 1 yr 5 mos

    Responsible for driving user growth on our marketplace platform, with a €300k budget, P&L responsibility, and a team of 4

  • CEO & Co-Founder at MidWay London
    Apr 2017 - Jan 2020 · 2 yrs 10 mos

    Founded a tech start-up to optimize travel time for group events, leveraging algorithmic solutions and public transport APIs to minimize journey times between users