Frankfurt Rhine-Main Metropolitan Area
Data-driven decision maker, natural born marketer and serial content creator. Experienced Product Marketing & Communications Manager with a demonstrated history of working in the consumer electronics industry. Skilled in Digital Marketing, Sales, Management, Multi-channel Marketing, Marketing Strategy, and Market Analysis. Big fan of life-long learning.
- as a head of a team, managing go-to-market activities for Panasonic TV, Home Audio & Video, Headphones and Smart Home categories for Europe - budget and business plan management - continental marketing communication strategy development and implementation - technology research and development, negotiation with global headquarter in Japan, competitor benchmark analysis - managing product marketing plans, communication campaigns and PR activities - first contact point and key organizer for the biggest European trade shows such as IFA, CES - managing product trainings all over Europe – curriculum development, online and offline trainings
- managing go-to-market activities for Panasonic plasma and LCD flat TVs for all Europe as a team leader - technology research and development, negotiation with mother company in Japan, competitor benchmark analysis - managing product marketing plans and PR activities - first contact point and key organizer for the biggest European trade shows such as IFA - managing product trainings all over Europe – curriculum development, online and offline trainings
- managing go-to-market activities for Panasonic plasma and LCD flat TVs for all Europe - technology research and development, negotiation with mother company in Japan, competitor benchmark analysis - managing product marketing plans and PR activities - first contact point and key organizer for the biggest European trade shows such as IFA - managing product trainings all over Europe – curriculum development, online and offline trainings
- managing go-to-market activities for Large Format Printer segments in B2B within 16 countries in Central Eastern European Region - leading the launch of new product series to the assigned markets - preparation and management of regional promotions through local channel management teams as well as directly to local partners - managing product positioning and product forecasting for the assigned markets vs. competition
- managing country level marketing activites for Large Format Printers segment with direct B2B connection to distributors and resellers - implementation and launch local promotions directly for B2B partners - market analysis and product forecasting - link between Canon Central Eastern Europe headquarter and local partners regarding marketing strategy, pricing, forecasting
- link between Canon Inc. (headquarters) and regional headquarters regarding corporate sales and technical trainings as well as product support - organization and implementation of internal trainings for Canon Central and Eastern Europe representatives covering soft skills, sales, marketing, product and technical topics - continuous after-training overall support - follow-up by virtual team management
- leader of a 10 person team - organization and management of small to mid size projects through the whole project lifecycle - communication and negotiation and with international and internal customers
- high quality translation in English – Hungarian - document proofreading - compilation of software documentation - assigned topics for above tasks: IT, law, business (accounting, finance, marketing, SCM)