United Kingdom
I have extensive experience across Formula One and elite football, with a proven track record in global brand growth and executive-level stakeholder management. I played a leading role in the complete transformation of Red Bull Racing’s communications offering, helping establish it as an industry leader through strategic, commercially focused communications. My expertise lies in aligning communications strategies with wider business objectives, while integrating sport into culture, lifestyle, and entertainment media to reach new and diverse audiences. I specialise in brand building through strategic PR and communications that drive growth, reach, and audience engagement. With strong experience in media relations and network building, I have developed and executed campaigns that shape narratives, influence perception, and strengthen brand positioning. I also bring significant expertise in crisis communications, corporate communications, and developing team messaging to support organisational goals. In addition, I have advanced experience managing relationships with elite talent and commercial partners, including media training and preparation, alongside proven leadership and team management experience within high-performance sporting environments.
Broadcast Journalist at Premier League Productions working on the twice daily Premier League News programme.