Notre Dame, Indiana, United States
$100M+ in qualified pipeline — built on a system where every dollar had an owner. Cost per sqft sold. Per deal won. Per qualified lead. Per campaign. Measuring numbers that keep us honest and avoid busy work that feels like productivity. That's the operating standard I bring to NettaWorks, where I run global delivery across automations, custom software, and advertising for agencies and founders in the US, Europe, and the Middle East. Every week I document what I build, break down what works, and share what I learn.
I help put together teams that deliver clients expected outcomes across tech and marketing.
I was there to make The Vertical impossible to ignore. $100 million USD in pipeline generated along the way.
● Helped an IDEA center-affiliated company to find scalable and profitable products/services that also align with their philanthropic mission.
● Conducted 45+ customer discovery interviews to empathize with consumer pain points for product development strategy ● Compiled tech reports, market and competitor analysis, and intellectual property reports to guide the development of a stand-alone business unit around an ML-based cloud-native service for higher education institutions ● Advised on market launch strategy and generated leads for strategic partnerships and prospective clients ● Explored improvements for the product offering based on client feedback
● Supervised 6 interns to assist with firm-wide marketing, sales, and business development efforts ● Worked with C-level executives to identify and develop a pipeline for future opportunities and services ● Automated the process of delivering key insights and metrics for weekly Sales Strategy Meetings ● Worked on digital strategies such as SEO to grow inbound sales
● Used human-centered generative design methods to explore new product and service offerings for low-footprint camping ● Presented a comprehensive report on the target market from consumer pain points to viable solutions