Leipzig, Saxony, Germany
An experienced Search Professional with expertise in content strategy, keyword research and conversion rate optimization. Proven track record of increasing organic traffic, improving conversions, and developing data-driven SEO strategies. Passionate about aligning SEO efforts with business goals, optimising content for both search engines and users, and driving measurable results.
SEO Strategy & Execution: o Develop and implement SEO strategies that align with business goals. o Conduct keyword research, competitor analysis, and market trends evaluation. o Optimise on-page and off-page SEO factors, ensuring best practices. · Technical SEO Control: o Collaborate with developers to enhance site speed, mobile-friendliness, and structured data. o Monitor and fix crawl errors, indexation issues, and technical SEO blockers. · Content & Outreach Management: o Work closely with content creators to ensure SEO-friendly content production. o Develop a link-building strategy through guest posts, outreach, and partnerships. o Manage relationships with influencers, journalists, and bloggers for earned media opportunities. · Analytics & Reporting: o Track SEO performance using tools like Adobe Analytics, Search Console, and Sistrix. o Measure the impact of SEO changes and outreach efforts. o Provide insights and recommendations based on data analysis. Key Skills Displayed: ✔️ SEO best practices (on-page, off-page, and technical) ✔️ Keyword research and content strategy ✔️ Digital PR and link-building techniques ✔️ Data analysis and performance tracking ✔️ Strong communication and relationship-building skills
Management of Inbound Marketing Team (International Portals) Supervising of Inbound Marketing Team (German Portals) In depth competitive site analyses Training team members (e.g. Google Algorithmic Updates, Analytical Tools) Co-ordinating further training for team in SEO Developments