Spain
As a seasoned marketing professional with over a decade of experience in both B2B and B2C sectors, I have a proven track record of driving significant growth and enhancing brand visibility through innovative and data-driven marketing strategies. My expertise spans across digital marketing, content creation, social media strategy, and brand management, with a strong focus on leveraging data analytics to inform decision-making and optimize campaigns. In my previous roles, I have successfully led cross-functional teams, managed marketing budgets, and developed and executed comprehensive marketing plans that align with business goals. My ability to analyze market trends and consumer behavior has enabled me to craft targeted marketing initiatives that resonate with audiences and deliver measurable results. I am passionate about continuous learning and staying ahead of industry trends, which drives me to constantly refine my strategies and explore new marketing technologies. As a leader, I believe in fostering a collaborative and innovative team environment where creativity and strategic thinking thrive.
Led a Global Team to drive growth across 4 markets in the real estate and mortgage verticals: 1) Led multi-channel campaigns, boosting qualified leads by 40% in six months. 2) Managed €500K+ ad budget, optimizing CPL and CAC, reducing costs by 30% 3) Revamped website UX and CRO, increasing lead conversions by 70% in one quarter. 4) Built automated email, Linkedin and Whatsapp workflows, improving engagement by 35% and lead conversion by 25%. 5) Tested and implemented a partnership model to diversify away from paid acquisition, cutting CAC by 30%. - Google and Meta Ads Strategy - Linkedin Campaigns - CRM - Email Marketing - SEO strategy - Website and CRO - A/B Testing - PR & Events - Branding and Rebranding - Partnerships
Marketing Manager for the Spanish market at Nomad Homes.
Created and led the Marketing team. Transitioned the marketing strategy from acquisition for a B2C app to a B2B platform. Achieved +300% acquisition growth in under 4 months, through: - Paid Media Strategy - Email Marketing Automation - SEO Strategy - Conversion Rate Optimization (CRO) - CRM Management - PR and Branding - Partnership Development
Led the creation of all marketing assets for new product launches targeting SMBs at a worldwide level. 1) Delivered the Go-To-Market Strategy, defining messaging and positioning for SMB-focused product launches at a global scale. 2) Led the creation of marketing materials, including landing pages, email sequences, sales enablement assets, and ad creatives. 3) Worked closely with product, sales, and design teams to align marketing efforts with product features and user needs.