Giovanni Capra

Marketing & Communications, Home & Personal Care

Netherlands

About

With over four years of marketing experience, I lead the Digital Marketing and Communications function for the Home and Personal Care business at Nouryon, a €300M revenue-generating unit. My mission is to enhance customer engagement and elevate brand positioning through innovative digital strategies, impactful value propositions, and successful global product launches. Passionate about fostering collaboration, I aim to contribute diverse perspectives while driving growth in alignment with Nouryon’s goals. At Nouryon, I oversee major initiatives, including managing two of the largest annual global trade shows in the Home and Personal Care industry, ensuring seamless collaboration across R&D, Commercial, and Marketing teams. My work emphasizes project management, digital marketing, and strategic communication, enabling impactful customer interactions and measurable business outcomes in a fast-paced, dynamic environment.

Experience

  • Senior Marketing Communications Specialist, Home & Personal Care at Nouryon
    Apr 2021 - Present · 5 yrs 4 mos

    Responsible for leading the Digital Marketing and Communications function for the Home and Personal Care business in the EMEA region, generating over €300 million in revenue, and supporting global initiatives for Nouryon. In collaboration with a dedicated team, delivering business growth by developing improved customer value propositions, launching new products and effective communications strategies. o Project and events management: Manage the two largest annual global trade shows in the Home & Personal Care industry, ensuring collaboration among R&D, Commercial, Marketing, and Brand Management teams to deliver successful events. o Digital Communications: Serve as the primary website editor and LinkedIn manager for the HPC business segment, optimizing online presence and engagement. o Product launches and campaigns: Lead cross-functional teams in planning and executing promotional, awareness, and technical campaigns, resulting in increased market penetration and brand visibility. o Webinars Management and Coordination: Organize global webinars to deliver valuable insights on product technical features and formulation guidelines, enhancing customer knowledge and engagement. o Creative Design and Visual Communication: Develop videos and customer-facing materials, including product presentations, brochures, and technical formulation booklets. Coordinate with external vendors to manage booth designs and other visual elements. o Newsletters and e-mail campaigns: Develop and implement targeted newsletters and e-mail campaigns, driving customer interactions and generating leads. o CRM and Administrative Operations: Support Marketing and Commercial teams with CRM campaigns and lead management from both online (owned website and digital marketplaces) and offline initiatives (e.g., trade shows and customer workshops).

  • Online Marketer at Freelance, self-employed
    Apr 2020 - Apr 2021 · 1 yr 1 mo

  • Credit Risk Analyst at Morgan Stanley
    Jan 2019 - Feb 2020 · 1 yr 2 mos

    Credit Middle Office (CMO), along with Reporting and Regulatory Capital Teams, is one of the key technical teams of Risk Management Department. CMO plays a pivotal role in supporting Morgan Stanley’s Credit Department in Credit Risk analysis and limits monitoring by proving data quality control. The Team is also responsible for Credit Data Management, Credit Policy/Procedure implementation, Portfolio and Process management. Main Responsabilities: Support Credit professionals all across the globe in the monitoring of Morgan Stanley’s Credit Exposure against the Firm’s pre-defined Policy Limits. Enhance and implement Data Quality control processes and reports in the assigned Portfolio for Risk Management and Capital calculation purposes. Identify, monitor and mitigate/adjust credit data quality issues and act as a liaison between credit department, IT and Business units in resolving DQ issues. Support the work of Regulatory Data submission team to guarantee the correctness and comprehensiveness of the data submitted to Regulators (mainly FED).

  • Business Support Operations Specialist at IBM
    Nov 2017 - Dec 2018 · 1 yr 2 mos

    IBM Global Financing is the world's largest Information Technology (IT) financing company, it combines the discipline of a bank with the expertise of a technology vendor. The Business Support Operations Professional has the responsibility of maintaining a good client relationship with IBM clients and business partners in support of financing agreements and serves as a focal point for customer inquiries and requests. The role aim is to provide operational and administrative support to the business by: supporting sales function, managing of financing contracts (lendings and leasings), mantaining performance reports and liaising with other departmets (legal, pricing and accounting).

  • Junior Branch Consultant at UniCredit
    Jun 2017 - Sep 2017 · 4 mos

    Main activities: • bank teller; • customer support; • basic financial product consultant; • advice on advanced channels.