About
Brand builder & customer-focused marketer, experienced in evidence-based marketing. Led the groundbreaking HUGO BOSS brand relaunch, introducing the empowering brand claim "BE YOUR OWN BOSS."
Proven track record in elevating global consumer brands for heightened awareness, desirability, and cultural relevance. Adept at leveraging data-driven strategies for effective marketing impact across various channels. Passionate about fostering growth through the leadership of diverse, interdisciplinary teams.
Experience
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Tchibo (Full-time · 2 yrs 1 mo)
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Marketing Director
Sep 2025 - Present · 10 mos
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VP Brand Management & Insights
Jun 2024 - Aug 2025 · 1 yr 3 mos
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Advisory Council Member/Industry Expert at GLG
Jan 2021 - Present · 5 yrs 6 mos
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Global Director, Marketing Strategy & Planning at Pandora
Nov 2021 - Apr 2024 · 2 yrs 6 mos
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HUGO BOSS (8 yrs 8 mos)
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Head of Brand Strategy & Customer Experience
Sep 2019 - Oct 2021 · 2 yrs 2 mos
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Interim Lead Corporate Digital Development
Nov 2019 - Oct 2020 · 1 yr
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Team Leader Global Customer & Market Insights
Aug 2017 - Aug 2019 · 2 yrs 1 mo
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Marketing Analysis & Target Customer Management at Mercedes-Benz AG
Oct 2011 - Feb 2013 · 1 yr 5 mos