Jeddah, Makkah, Saudi Arabia
Strategic Senior Executive with 25 years of end-to-end automotive expertise across OEM, distributor, and retail sectors. 6-year tenure as multi-brand Managing Director. Visionary trilingual leader with a Master of Business, offering a proven track record of driving high-stakes transformations across Europe and the Middle East. Recognized for delivering volume growth, brand leadership and sustainable P&L, by scaling organizations with high-performing and intercultural teams.
- Directing the group’s business development, strategic expansion initiatives, and driving the acquisition of new OEM partners (including key milestone dealer agreements with Li Auto and Lynk & Co). - Perform deep-dive financial and operational evaluations to drive multi-brand growth initiatives, while ensuring maximum profitability across diverse business units, leveraging sophisticated market intelligence. - MYNM is a premier automotive distributor, retailer and services provider in Saudi Arabia for >15 brands, from Luxury, Mainstream and Commercial vehicles: BMW, Rolls Royce, Jaguar, Land Rover, Hyundai, Genesis, Nissan, Infiniti, Ford, Lincoln, MG, Tata Commercial Vehicles, Ankai Bus
- Managed Profit & Loss accountability for the distribution of 7 automotive brands, including Abarth, Alfa Romeo, Citroën, Fiat, Leap Motor, Peugeot, and Opel. - Supervised operations across 20 private importers spanning 10 Middle Eastern countries, encompassing Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman, Lebanon, Jordan, Iraq, and Pakistan. - Spearheaded strategic initiatives to achieve volume growth targets of 15,000 units in 2024, securing a 1% market share through effective product launches and market expansions. - Enhanced brand visibility and customer satisfaction by implementing best practices in sales and aftersales
- Responsible for the full Profit & Loss (turnover > 500 M€) as Swiss importer for the Stellantis brands Fiat, Jeep, Alfa Romeo, Lancia, Abarth and Fiat Professional, and parts distributor of Chrysler and Dodge - Ensure profitable growth (5% PC/LCV market share & 15'000 vehicles) - In charge of the takeover from the Stellantis subsidiary by the Astara Group and the culture transformation to an entrepreneurial private importer - Pave the way towards the future of mobility through a customer oriented digital strategy and the redefinition of our business model - Project leader for the establishment of a new warehouse for the parts distribution (with automated small parts and pallets storage) - Terminate and redefine a network of 100 main-dealers and 150 sub-dealers - Lead a multi-cultural team of 100 employees
- Ensure profitable growth of the PSA brands Citroën and DS Automobiles in Switzerland (2.5% PC/LCV market share > 10'000 new vehicles) - Responsible for the full Profit & Loss (turnover > 250 M€ and best in class profitability among the group's importers) - Strategy planning and implementation in sales, marketing and aftersales - In charge of the takeover from the PSA subsidiary by the Emil Frey Group and the culture transformation as private importer focused on profit - Lead a team of 50 employees (transversal departments as a matrix organization with Peugeot and Opel) - Animate and redefine a network of 30 main dealers and 120 sub-dealers, out of which 5 dealerships bought over from PSA by Emil Frey
- Lead the importers from Egypt, Saudi Arabia, Lebanon, Jordan and Syria to increase sales and profitability (40,000 new vehicles > 5% market share) - Implement and execute strategic sales and marketing plans to increase brand awareness and overachieve sales targets - Market study to open a CKD production plant in Egypt, with government support, to increase competitiveness and market share (20,000 units/year) - Opening of new dealerships in Riyad and Abha (KSA) and Amman (Jordan)