United States
Most winery owners are doing marketing. Very few have a system. I built the Winery Growth Lab for the ones who are tired of posting without a plan, sending newsletters when they remember, and having no idea what's actually working. It's a six-month program where I work directly with a small group of winery owners every week, building out the real systems behind email, content, and paid social, all timed to the wine calendar. The same framework generated $120K in revenue in four months at a 10.44x return on ad spend. Founding cohort starts July 2026. Eight spots at $650/month. The price goes up after this group. I'm Molly Bossardt. Ten years in marketing, six of them dedicated entirely to the drinks industry. I know this world and I know what moves the needle in it. If that sounds like what you've been looking for, start here: www.breadandbutterdigitalmarketing.com/winery-growth-lab
Bread & Butter Digital Marketing develops direct to consumer marketing strategy for luxury product & experience brands. We specialize in e-commerce marketing strategy, digital advertising, and creative services. - Hired, trained, and lead a team of 5 to deliver services to a group of retainer clients and project-based clients - Created and sold a digital marketing retainer that includes photography, videography, social media management, Meta & Google advertising, email marketing, and analytics reporting. Manage the content creation process and a team of creatives (photographers, videographers, video editors, etc.) for organic and paid social media - Devised the 2022 Digital Marketing Strategy for Virginia's largest winery. Collaborated with them to enhance their organic social presence, Meta ad campaigns, and email marketing frameworks. The partnership yielded a 295% surge in their ad spend return, leading them to entrust us with their entire advertising budget for Google and Facebook. - Crafted high-performance video content for Wine by Lamborghini's digital ad campaigns.
- Oversaw all marketing & client management activities for the Green Matluck Team at Compass Real Estate, a top team grossing over $50 million in sales per year. Managed timelines and execution for email marketing campaigns, home staging, photography and videography, out-of-home marketing, and print collateral while tracking a marketing budget of $120,000 - Created the 2018 social media strategy for CommonBond and collaborated with the art department and copywriters to create content for all marketing channels. Partnered with other stakeholders to redesign CommonBond's social media visual language in conjunction with a company-wide rebrand
Managed all marketing initiatives including the following: Strategy • Created the company's first ever Marketing Plan • Managed the Marketing Budget Advertising • Created copy, content and custom audiences for various Facebook advertising campaigns (prospecting and remarketing campaigns) Social Media • Managed all social channels (Facebook, Instagram, Twitter, Pinterest, LinkedIn) Email Marketing • Created content for monthly newsletters (from city guides to new product releases) • Managed content creation for B2B drip campaign • Successfully implemented an abandoned cart email campaign (with the recovery rate jumping from 5.8% before the campaign to 16.5% after the campaign) Content Creation • Managed content calendar • Created partnerships with brand ambassadors/social media influencers • Published bi-weekly blog posts for B2C audience • Published monthly blog posts for B2B audience Giveaways • Created theme and giveaway collateral • Coordinated with several brands to implement campaign • Successfully implemented the Brooklyn Bicycle Beach Giveaway, growing the company’s email list by 823 and generating over 7,800 in web traffic Press Outreach • Pitched press for holiday gift ideas, new products and best-of lists Customer Persona Creation • Created the first ever extensive research project on Customer Personas, establishing 4 personas based on interviews and surveys with current customers Art Direction • Planed all aspects of photo and video shoots including: hiring photographer/videographer, sourcing models/talent, location scouting, plan shoot schedule/shot list, style models, write scripts for videos, keeping staff on schedule during shoot
• Consulted clients on SEO, creating a social media schedule and general advice on utilizing the SinglePlatform service as a one stop shop for all digital marketing needs • Trained and on-boarded new clients on operating and optimizing SinglePlatform’s services • Maintained a client base of over 2,000, resolving issues by investigating problems, developing solutions and implementing resolutions • Served as liaison between the Account Management team and Product Development, recommending changes in products, services and policies based on internal feedback with the goal of improving customer experience and retention
• Managed the entire sales cycle from prospecting and securing meetings with potential clients to closing deals with new accounts. • Identified and prospected local businesses throughout the United States to drive new client acquisition, growing the client base by 20 customers per month
• Promoted and sold memberships and all ticketing • Assisted with special events and programming • Provided art historical information for visitors • Answered incoming calls and questions • Surveyed customers for marketing purposes